Toothpaste Embalaža – avtor Kazuo Fukushima

Delo Toothpaste Embalaža avtorja Kazuo Fukushima je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Toothpaste Embalaža

avtor/ica: Kazuo Fukushima

Naročnik: Nippon Zettoc co.,ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #117108

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Toothpaste Embalaža

Ideja oblikovanja embalaže zobne paste je akvarelna tuba. Spominja na zabavo izbiranja barv pri barvanju. Zobna pasta je edinstvena kombinacija naravnih sestavin in aminokislin. Zato je zgornja polovica embalaže zobne paste naraven izraz, spodnja polovica pa izraz znanosti in tehnologije. Gre za dizajn, ki združuje dva različna elementa v enega. Nazadnje, blagovna znamka združuje dve zobni ščetki v obliki križa za preprosto oblikovanje zavarovalnih oralnih izdelkov.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Toothpaste Embalaža je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Toothpaste Embalaža se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Toothpaste Embalaža je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Zettoc is No.1 brand in the Japanese oral care original equipment manufacturer market, provides high-qualified products with technology in Japan over 60 years.
To enter the Chinese market, Zettoc developed a periodontal disease care product series for the Chinese, attract them to accept oral products with high technology made in Japan.
Dimenzije in embalaža: Paper box: Width 43mm x Depth 35mm x Height 167mm, Paste Tube: Width 30mm x Depth 30mm x Height 155mm
Oznake: Toothpaste, Oral care, China, Japan, nature, technology, Medicinal
Proizvodna tehnologija: Paper box: matte paper Surface, Paste Tube: matte plastic Surface
Oblikovalski izziv: The design that the target audience is happy to put the product on their washbasin.
Express with abstract illustrations according to the three tastes.
Devise tubes and boxes so that the illustrations can be seen connected.
Raziskave: Analysis of luxury supermarkets where products are sold.
Competitive analysis for internet sales.
Analysis for targets in the market.
Package analysis for the Japanese market.
Inspiracija: In recent years, an increasing number of consumers are interested in periodontal disease in China. However, it is not well known that care from a young age can prevent periodontal disease. This time has created an oral care brand series for young consumers, which can be the first step in periodontal disease prevention. The brand mark combines two toothbrushes in the shape of a cross to simply design the insurance oral products. The Toothpaste is a unique combination of natural ingredients and amino acids found. This formulation is technically patented.
Trajanje projekta: The project started in August 2020 and finished in January 2021 in Shanghai.
Potek delovanja: First, analyze the market and understand the current situation.
Next, target analysis to verify what kind of design consumers will like.
Third, the brand analysis compares with competitors.
Fourth, develop creative ideas.
Fifth, original design.
Sixth, sample check, color check, etc.
Finally, check the finished product.
Patenti: Nippon Zettoc co.,ltd.
Člani ekipe: Creative Director: Kazuo Fukushima
Designer: Haruka Takeuchi
Project Management: Xu Xuehua
Zasluge za slike: Photographer: Zhu Jie