Alienergy Energy Drink Primarna funkcija: Embalaža za energijsko pijačo – avtor Genki Forest

Delo Alienergy Energy Drink Primarna funkcija: Embalaža za energijsko pijačo avtorja Genki Forest je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Alienergy Energy Drink Primarna funkcija: Embalaža za energijsko pijačo

avtor/ica: Genki Forest

Naročnik: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #119239

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Dizajn

O dizajnu Alienergy Energy Drink Primarna funkcija: Embalaža za energijsko pijačo

Alienergy je embalaža za energijsko pijačo brez sladkorja. Zasnova uporablja vitko aluminijasto pločevinko širine 58 mm, globine 58 mm in višine 142 mm, ki drži 330 ml. Aluminij je bil izbran, ker ga je mogoče učinkovito reciklirati in ponovno uporabiti. Lik nezemljana, narisan kot razširitev logotipa blagovne znamke, tvori glavno grafiko in se ponavlja po celotni liniji izdelkov. Čista barvna paleta, ravne črte, geometrijske oblike in kovinski poudarki dajejo pločevinki močno prisotnost na policah. Hierarhija informacij izpostavlja formulo brez sladkorja.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Alienergy Energy Drink Primarna funkcija: Embalaža za energijsko pijačo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Alienergy Energy Drink Primarna funkcija: Embalaža za energijsko pijačo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Alienergy Energy Drink Primarna funkcija: Embalaža za energijsko pijačo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Alien figure is the extension of the logo, by emphasizing the character enables the brand to have a strong connection with this bold mark. Alienergy considered to keep this character as a symbol for the whole energy drink product line. The brand chose a much clean palette and make use of the metal shine for popping accents. Combined with the information hierarchy of emphasizing sugar free, the design distinguishes the product from competitors and expresses the brand attitude of innovation.
Dimenzije in embalaža: Width 58mm x Depth 58mm x Height 142mm
Oznake: Branding, Packaging, Can, 3D, Energy drink
Proizvodna tehnologija: When we are facing the challenge that plastics bring globally, aluminum became the obvious solution for efficient recycling and repurposing. Alienergy firmly believes that companies today are obligated to help spread the message and values.
Oblikovalski izziv: This entry is actually our second generation of design. The main challenge we face is that the first Alienergy design has a more natural aesthetic with green and white as the main color scheme. It didn't differentiate enough from the market place and we wanted a more powerful and impactful design but still stay true to our brand concept. This current design features no concrete representation of nature and flavor such as tea leaves or fruits, only strait lines, geometric shapes and more contrasting colors to solidify a more energetic impression on customers.
Raziskave: In the current market especially after the pandemic, the trend of health consciousness is rising. We wanted to create a revolutionary product that meets this demand. We conducted surveys both online and offline for the importance of sugar free and the preference of aesthetics in designs after the preliminary stage. Each question were designed to test out our design or unique product features against real competitors in the market side by side, thus be more grounded in our analysis and results. We have more confidence to have science back up our product and packaging design.
Inspiracija: Alienergy is the first brand in China to create an energy drink without sugar. Our two main goals are highlighting the brand identity and emphasizing the strong function of our energy drink. We think that alien is an appropriate metaphor for the unknown power so we designed around it. The identity is simple enough that it will be easy to memorize, also intriguing for consumers to imagine the whole profile of it.
Trajanje projekta: The project started in June, 2020 and completed on October 2020. The design was completed in Beijing, China. The production location is Shanghai, China.
Potek delovanja: The slim can shape helps the product stand out on the shelf in current retail scenarios and creates a better holding experience for our customers. The 330 ml net weight is also by design. For the brand's flagship product line, this product caters to a larger audience in the energy market and this can size has withstood the test of market. Most customers can finish this drink in one sitting in a comfortable pace without having to carry it by hand.
Patenti: Label Patent:202030509836.0 , 2020, China.
Člani ekipe: Logo type design: Gang Wang
Jiaqi Liu
Logo mark design: Xiaolan Xiao
Packaging design: Xiaolan Xiao
Tianyun Liu
Prepress: Xiaolan Xiao
Zasluge za slike: Creator: Gang Wang