Have A Good Tea Embalaža za čaj – avtor Toshiki Okada

Delo Have A Good Tea Embalaža za čaj avtorja Toshiki Okada je izjemno cenjeni dobitnik prestižne nagrade 2021 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2021

Have A Good Tea Embalaža za čaj

avtor/ica: Toshiki Okada

Naročnik: Zikkichi Co.,Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Have A Good Tea Embalaža za čaj

Have A Good Tea je oblikovanje embalaže za japonski aromatiziran čaj, proizveden v zgodovinskem mestu Kawagoe. Škatla vsebuje čaj z okusom češnjevih cvetov in nočnih češnjevih cvetov, izdelan za sezono opazovanja cvetočih češenj. Ročno narisane akvarelne ilustracije prikazujejo lokalno pokrajino, območje logotipa pa je reliefno oblikovano, da se loči od ozadja umetniške podobe. Škatla je enostavna za držanje, izdelana je iz reciklirnega, nesijočega papirja visoke kakovosti in jo je mogoče razstaviti za recikliranje. Namen oblikovanja je predstaviti kulturo čaja mlajšim generacijam.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Have A Good Tea Embalaža za čaj je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Have A Good Tea Embalaža za čaj se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Have A Good Tea Embalaža za čaj sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In Japan, there is a custom of Hanami (cherry blossom viewing) during the cherry blossom season. This tea was created to enjoy the season of Hanami with its fragrance and taste. To complement the cherry blossom and night cherry blossom flavors, the package was created with a landscape.
By adding hand-drawn watercolors to the simple yet intricately arranged artwork, the result is a design that mixes a modern and traditional feel.
Dimenzije in embalaža: (W)85mm x (D)20mm x (H)150mm
Oznake: Tea, Herb tea, cherry blossoms, japanese tea, Japanese food, Package design
Proizvodna tehnologija: To express the freshness and fragility of cherry blossoms, an original hand-drawn watercolor painting was used.
The product logo area is embossed to differentiate its outline from the background illustration.
The box is easy to hold in your hand and is made of recyclable, non-glossy high-quality paper.
Oblikovalski izziv: The difficult part of this design was to combine a traditional yet new design to convey the tea culture and history to a new generation. The illustration is based on an actual landscape, and the new design is simple, visually expressing the old and new, aroma and taste.
Raziskave: This product originated in the historic city of Kawagoe, with the aim of passing on the culture of enjoying tea time to the younger generation, as the consumption of tea at home is declining across the country. As an entry model for tea culture for the generation that does not have the habit of enjoying tea at home, we created a familiar flavored tea with added sweetness and aroma, and incorporated it into a gorgeous design that is easy to pick up.
Inspiracija: Kawagoe is a historical city in Japan, with cherry blossoms in full bloom and wonderful scenery using tea and herbs as ingredients.
The package was created with that scenery and the domestic tea leaves used as ingredients as inspiration for the seasonal scents of cherry blossom leaves, herbs, and fruits. The aim is to bring the taste, aroma, and scenery into one product.
Trajanje projekta: This project started in october 2018 in Kawagoe and finished in February 2019.
Potek delovanja: The package is made of eco-friendly high quality paper and can be easily disassembled and recycled. The gorgeous seasonal design is eye-catching and popular as a gift.
Člani ekipe: Brand Manager:Masahito Nunome
Illustrator:Tomomi Osawa
Zasluge za slike: All Image: Photographer Nozomi Suzuki / Illsutrator Tomomi Osawa / Graphic designer and Art director Toshiki Okada