Diablo Black Vinska etiketa – avtor Ximena Ureta

Delo Diablo Black Vinska etiketa avtorja Ximena Ureta je izjemno cenjeni dobitnik prestižne nagrade 2021 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2021

Diablo Black Vinska etiketa

avtor/ica: Ximena Ureta

Naročnik: Concha y Toro

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #119906

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Dizajn

O dizajnu Diablo Black Vinska etiketa

Diablo Black je vinska etiketa, ustvarjena za čilsko vino iz regije Maule. Etiketa v ospredje postavlja hudiča kot osrednjo figuro, s čimer izraža temačen, skrivnosten in prefinjen značaj. Stožčasta etiketa je offset tiskana v sedmih posebnih barvah na samolepilni podlagi ter dodelana z mat zlato folijo, žigosanjem in satiniranim UV-lakom. Za tiskanje barv čez svetlečo zlato folijo je bilo potrebnih več ponovljenih poskusov, tako da se obraz med črnimi, rdečimi in zlatimi odtenki pojavi z zažganim videzom. Oblikovanje združuje vinsko tradicijo z duhom sodobne blagovne znamke.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Diablo Black Vinska etiketa je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Diablo Black Vinska etiketa se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Diablo Black Vinska etiketa je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Diablo Black is a wine that combines the tradition of the acclaimed terroir of Maule, southern Chile, with superior winemaking know-how. With grapes that have ripened to perfection, it has delicious notes of black fruits, and is generous, flavorful, dark and mysterious. Diablo is enriched by the earth and energized by its molten core.
Dimenzije in embalaža: Conical label. Upper width: 10.60 mm. Lower width: 10 mm. Height: 12.20 mm
Oznake: Diablo Black, Diablo Red, Concha y Toro, Ximena Ureta, wine packaging, label design,Chilean wine, packaging.
Proizvodna tehnologija: Label: Offset printed in 7 special colors on Estate #8 - Self-adhesive, pantone Black, pantone 438U, pantone 1935U, pantone 877U, pantone 109U, pantone 433U, matt gold foil, stamp and UV Satin varnish.
Oblikovalski izziv: The creative challenge for Diablo Black was to visually represent the Devil’s mysterious, intriguing, sophisticated, irreverent, dark and elegant personality: a personality that would produce a strong attraction to the extraordinary. To combine the tradition of the wine industry and the modernity of the brand's spirit. The challenge for a label like this is to design a packaging that could appeal several markets in the world.
Raziskave: The difficulties in the technical delivery for this project were very demanding. Several tests were made to achieve, among many things, the printing of the colors on shiny gold foil, so that the Devil's face could be seen between blacks, reds and gold foil with a burnt appearance.
Inspiracija: Diablo Black is a pact with the extraordinary, where the serious and traditional give way to the sophisticated and disruptive. It is an intriguing and attractive brand, in which the Devil is the protagonist who seeks out those who want to be tempted by a wine that reflects his dark and mysterious style. 6 months that make the difference, 6 weeks that define a style, 6 days that are the precise time for perfection. The winemaking process follows Diablo's characteristic style.
Trajanje projekta: The project started in March 2019 in Santiago, Chile. It was launched in March 2020.
Potek delovanja: The brand focuses on the most daring and demanding consumers, who value brands that set them apart as unique individuals. They select wines based not only on their quality or winemaking characteristics, but also on the values that the brand stands for. They care about their image and seek out brands that can contribute something to their personal style, with value proposals that go beyond the product itself, expanding to include a broader experience.
Člani ekipe: Art direction and design: Ximena Ureta, Production: Juan Rojas, Printing: Acrus CCL Chile.
Zasluge za slike: Image #1: Macarena Álvarez, Image #2: Macarena Álvarez, Image #3: Macarena Álvarez, Image #4: Macarena Álvarez, Image #5: Macarena Álvarez