Pepsi Culture Serija pločevink za pijačo v omejeni izdaji – avtor Dennis Furniss

Delo Pepsi Culture Serija pločevink za pijačo v omejeni izdaji avtorja Dennis Furniss je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2021

Pepsi Culture Serija pločevink za pijačo v omejeni izdaji

avtor/ica: Dennis Furniss

Naročnik: Pepsi

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #123071

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Pepsi Culture Serija pločevink za pijačo v omejeni izdaji

Pepsi Culture je serija pločevink v omejeni izdaji, ustvarjena za blagovno znamko brezalkoholnih pijač v Mehiki. Serijo sestavlja šest zbirateljskih pločevink, pri čemer vsaka pločevinka predstavlja eno mehiško mesto. Lokalne zgodbe, tradicije in umetniške reference so prevedene v ilustrativne vzorce, ki združujejo dolgoletne kulturne simbole s sodobnim oblikovalskim pristopom. Vsaka pločevinka je izdelana iz aluminija, drži 12 unč in je dodelana z visokoločljivostnim ofsetnim tiskom. Pločevinke se prodajajo posamično in skupaj tvorijo serijo, ki odraža regionalno raznolikost.

Priznanje

O nagradi Zlata nagrada A' Design Award

Pepsi Culture Serija pločevink za pijačo v omejeni izdaji je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Pepsi Culture Serija pločevink za pijačo v omejeni izdaji se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Pepsi Culture Serija pločevink za pijačo v omejeni izdaji ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Celebrating the diversity of Latin America is the mantra for the Pepsi Culture can series. Through the limited-edition series PepsiCo created a unique design system that celebrates the rich and vibrant culture of six unique Mexican cities. Celebrating the uniqueness of the people and the individuality of each cities ancient traditions. Leveraging a contemporary design edge the approach aligns to the brands core value of celebrating diversity.
Dimenzije in embalaža: 12 Oz Cans, sold individually as a series.
Oznake: Packaging Design, Pepsi Culture Series, Pepsi, Mexico, Latin America
Proizvodna tehnologija: High definition offset printing on alluminum
Oblikovalski izziv: This initiative was very an intuitive design program that relied heavily on understanding the culture of each city. To learn and gain insights we worked diligently to understand and translate the meaningful cultural associations and the arts that thrive within each individual city. A detailed process which took 6 months to complete. This was supported by a light qualitative process to access the design approach. In the end, we recognised that cultural-art has widespread appeal and launched with the confidence of knowing we had a well designed can series.
Raziskave: This is an ongoing program globally for the Pepsi brand, however, this is the first time we've explored hyperlocality as the theme for Design. It was a huge success with incredible results. Not only in sales volume, but also in building brand awareness and earned media. Across all social platforms we watched millions of people share posts of the series itself and millions of reposts in terms of the content we had also developed.
Inspiracija: These six collectible limited-edition cans tell authentic stories from the six cities they represent in Mexico. Collectively creating a series they are inspired by local stories and traditions that make that particular region unique. Through storytelling and local art references, Pepsi brought the uniqueness of six Mexican cities together.
Trajanje projekta: The initiative started in the fall of 2020 in Mexico with a nationwide distribution. Sales sky-rocketed which led to additional production in order to meet meet demand.
Potek delovanja: Not applicable
Patenti: Not applicable
Člani ekipe: PepsiCo Design Latin America
Zasluge za slike: All work is wholly owned by Pepsico, inclusive of; brand trademarks, visuals and graphics, intellectual property.