The Treasure of Zbojniks Etiketa za steklenico – avtor Sasha Sharavarau

Delo The Treasure of Zbojniks Etiketa za steklenico avtorja Sasha Sharavarau je izjemno cenjeni dobitnik prestižne nagrade 2022 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2022

The Treasure of Zbojniks Etiketa za steklenico

avtor/ica: Sasha Sharavarau

Naročnik: St. Nicolaus (client company); Zbojnicka (brand)

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

49,537

Potrjeni dobitnik nagrade

Preverite status nagrade za #127368

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu The Treasure of Zbojniks Etiketa za steklenico

Zaklad zbojnikov je oblikovanje etikete za sadne destilate Zbojnicka. Zbojnicka v slovaščini pomeni pripadajoča zbojniku. Zbojniki so bili razbojniki, ki so sodelovali v uporih proti tlačanstvu, in ljudje so verjeli, da so v slovaških gorah skrivali zaklade. Etiketa predstavlja destilate kot zaklad zbojnikov. Na vrhu je prikazana gora Velky Rozsutec, oblikovanje pa uokvirjajo slovaški ornamenti iz različnih regij. Ilustracije v slogu gravure so natisnjene v dveh barvah na mat kremast papir z mehko teksturo. Ime izdelka je naneseno z zlatim reliefnim tiskom.

Priznanje

O nagradi Zlata nagrada A' Design Award

The Treasure of Zbojniks Etiketa za steklenico je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od The Treasure of Zbojniks Etiketa za steklenico se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. The Treasure of Zbojniks Etiketa za steklenico ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Zbojnicka, in Slovak, means belonging to a Zbojnik. Zbojniks were robbers, who participated in insurgencies against serfdom, in a way, they were the Slovak Robin Hoods of the Middle Ages. People believed that they have hidden numerous treasures in the Slovak mountains. Zbojnicka distillates are the true treasure of Zbojniks - this was the main idea in design creation. Each element of the label has its significance and tells unique stories from Slovak folklore.
Dimenzije in embalaža: The dimensions of the bottle are 22cm x 10 cm x 6 cm (length x width x volume). The label size is 12 cm x 8 cm.
Oznake: packaging, label design, print, Slovak folk culture, illustration, engraving, fruit distillates
Proizvodna tehnologija: The label is printed on a glass bottle. Matte creme paper with a soft texture was chosen in order to evoke the feel of a natural and home-made product. The engraving-stylized illustrations create an impression of being transported into the past. The combination of Slovak ornaments from different regions enhances the image of a truly local, traditional product. The label is created in two colors, with only the name of the product, “Zbojnicka”, differing in terms of its colour and the printing technique. For it, gold embossing is used, which further associates the product with the treasures of Zbojniks.
Oblikovalski izziv: The challenge was to create a unique and pronounced character and mood for the brand, to make the product distinguishable from its competitors, to attract attention to the product and facilitate a dialogue between the brand and the consumers, and at the same time to preserve and convey Slovak culture and traditions.
Inspiracija: People believed that Zbojniks have hidden their treasures on Velky Rozsutec mountain (this mountain is depicted at the top of the label). Traditionally, it is assumed that Zbojniks were hiding the gold stolen from the feudal lords in the mountains. But what else could be valuable for the mighty robbers? A good drink, of course, which is often valued more than any gold. The folk stories of Zbojniks - Slovak robbers - thus became the main source of inspiration for the label design.
Trajanje projekta: The project was launched on 1.4.2020 on the Slovak off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.).
Potek delovanja: The work is displayed on the off-trade market (hypermarkets, supermarkets, wines & spirits shops, etc.). Due to its unique design and the story behind it, it manages to establish a dialogue between the the brand and the consumers, and at the same time, preserve and convey Slovak culture and traditions.
Člani ekipe: Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)
Client: St.Nicolaus
Zasluge za slike: Images #1-5
Art Director: Sasha Sharavarau (Amoth Studio)
Designer: Sasha Sharavarau (Amoth Studio)
Illustrator: Tania Sharavarava
Artworker: Robert Specian
Photography: Jose Sabino (Sabino Studio)