Guangliang 59Plus Flying CoBranded Embalaža za žgane pijače – avtor Wei Xu, Yonghui Dong and Rui Wang

Delo Guangliang 59Plus Flying CoBranded Embalaža za žgane pijače avtorja Wei Xu, Yonghui Dong and Rui Wang je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2022

Guangliang 59Plus Flying CoBranded Embalaža za žgane pijače

avtor/ica: Wei Xu, Yonghui Dong and Rui Wang

Naročnik: Sichuan Guangliang Wine Industry Co., Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

10,802

Potrjeni dobitnik nagrade

Preverite status nagrade za #130643

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Guangliang 59Plus Flying CoBranded Embalaža za žgane pijače

Guangliang 59Plus Flying je limitirana izdaja embalaže za žgano pijačo, ustvarjena v sodelovanju z Muzejem Dunhuang. Oblikovanje združuje elemente fresk iz Dunhuanga s podobami kitajske vesoljske tehnologije, da bi izrazilo raziskovanje vesolja. Ilustracija prikazuje leteče nebesnico Apsaro in astronavta, ki se dotikata s prsti, s čimer povezuje tradicijo in sodobno znanost. Steklenica je bela in polprosojna. Napršena mat barva posnema teksturo žada. Visoko precizen postopek žganja dekoracije po celotni površini prikazuje ilustracijo po celotnem telesu steklenice.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Guangliang 59Plus Flying CoBranded Embalaža za žgane pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Guangliang 59Plus Flying CoBranded Embalaža za žgane pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Guangliang 59Plus Flying CoBranded Embalaža za žgane pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This limited edition liquor packaging is co-designed by Guangliang Wine Industry and Dunhuang Museum. The packaging encompassing the elements of Dunhuang frescoes and China Aerospace represents the exploration of the universe. Therefore, it embodies the traditional charm of Chinese aesthetics and creates an exquisite and elegant overall visual appearance.
Dimenzije in embalaža: Package size 83mm322mm, bottle height 287mm, diameter 75mm.
Proizvodna tehnologija: It adopts sprayed frosted paint to emulate the texture of jade and uses high precision all-over decoration firing process to 360-degree display the illustration.
Oblikovalski izziv: The challenge lies in how to combine the elements of Dunhuang flying Apsaras and brand features. Overturning the ubiquitous packaging design of traditional culture by other counterparts, the design team thinks out of the box and renders the product a whole new visual effect by the contrast of the two dimensions of time and space to showcase the balance of science and tradition.
Raziskave: Dunhuang flying Apsaras is an invaluable treasure of the Chinese culture, and a miracle created by Chinese artists for the world art history. Throughout the history, we remain committed to exploring the universe and the stars. Guangliang selects the pure white and diaphanous bottle, on which Dunhuang flying Apsaras and the high-tech astronaut are integrally printed on the appearance design, standing for the inheritance of the flying to the sky spirit.
Inspiracija: The design aims to create a wholly different image of Fei tian, literally meaning fly to the sky. Fei tian has double meanings in Chinese, one being flying Apsaras in the frescoes of the Dunhuang Caves and another aerospace science and technology. In this connection, the illustration contains above two images, who are finger touching, forming a strong story-telling effect.
Trajanje projekta: This product was started in July 2021, Chengdu, China, and was finished in October 2021.
Člani ekipe: Designer: Wei Xu
Designer: Yonghui Dong
Designer: Rui Wang