Delo Toji Škatla za sveče avtorja Xiaoman Fu je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2022

Toji Škatla za sveče

avtor/ica: Xiaoman Fu

Naročnik: 3Dollar Design Studio

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #130742

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Toji Škatla za sveče

Toji je embalažna škatla, razvita za sveče. Ločni izrez na sprednji strani škatle poveča vidno površino ilustracije v notranjosti, tako da je del zgodbe viden že pred odprtjem škatle. Škatla je izdelana iz 1000-gramskega kartona z matirano površino, reliefnim postopkom na vrhu in zlatotiskom na notranji ilustraciji. Glavne barve so nizko nasičena modra, roza, rumena in oranžno-rjava, izbrane glede na različne zgodbe. Škatla se odpira z vrha, sveča pa je nameščena v spodnjem delu. Vsaka škatla meri 100 krat 100 krat 120 milimetrov.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Toji Škatla za sveče je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Toji Škatla za sveče se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Toji Škatla za sveče je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This unique box was developed for the candles. In order to connect the outside of the box with the illustration inside better, arc cutting was made on the front to increase the visible area inside. The visible part is equivalent to the preview part, presenting the story to the viewer in a more hierarchical way. The frosting process was used to make the box, to make it more quality. According to different stories, the main colors are low saturation blue, pink, yellow and orange-brown, which achieve a higher effect in hand feeling and vision.
Dimenzije in embalaža: Width 100mm x Depth 100mm x Height 120mm
Oznake: Candle,Package,Label,Box,Brand Identity
Proizvodna tehnologija: The box is made by 1000g cardboard with raising process on top and gold stamping in the interior illustration
Oblikovalski izziv: The hardest part of the project was modeling the boxes, because there wasn't a familiar model of box in the market, the team need to make the blueprint of the box and keep modeling and fixing until the boxes can be produce by the factory.
Raziskave: The project was began with the idea to develop a series of boxes for candles that are special, unique and different from what consumers can get in the current market. A mixed research was used during the project, the team went to several malls' candle sections to observe consumers' taste of purchases. Online researches was processed during the beginning of the project, the result showed that consumers would prefer to purchase candles from famous brands rather than cheap products when the packagings are familiar. According to the research, a large number of candles’ packaging are familiar, some products only have normal boxes and logos on them. The team wanted to become a game changer to break the packaging balance in the market, the boxes of Toji was self-developed by the members in the team. After the researched was made on the boxes in the market, the Toji boxes went though designing, modeling and sampling and finally became what it looks like in the final.
Inspiracija: Toji was inspired by the Карачун Day of the Magyar people. This day has the shortest day time and the longest shadow time. The ancient Turkic people would gather together and light a huge bonfire to celebrate the end of the long cold night, and also through flames. The warmth overcomes the long cold night. Therefore, the sundial is used as the brand logo. The design theme of the packing boxes is humanity. The four stories represent courage, trust, eternity and love.
Trajanje projekta: The project started in June 2021 and finished in September 2021 in Xiamen.
Potek delovanja: The Toji candle boxes are opened on the top, and the candle itself is nicely place in the bottom part of the box. Each illustration was customized by the stories from the Toji series. The products become "live" and unique products due to the stories came with them. consumers can read the letters and watch illustrations to get to know the story behind each flavor.
Člani ekipe: Creative Director: Xiaoman Fu
Illustrator: Cyan Hong
Zasluge za slike: Image credit: Moon Away Studio / Petrel