Strong Tiger Embalaža za žgane pijače – avtor Tiger Pan

Delo Strong Tiger Embalaža za žgane pijače avtorja Tiger Pan je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2022

Strong Tiger Embalaža za žgane pijače

avtor/ica: Tiger Pan

Naročnik: Beijing Shunxin Agriculture Holding Co., Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

14,731

Potrjeni dobitnik nagrade

Preverite status nagrade za #130958

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Strong Tiger Embalaža za žgane pijače

Strong Tiger je oblikovanje embalaže v omejeni izdaji za kitajski baijiu. Zasnova zaznamuje leto tigra po kitajskem horoskopu. Glava tigra je narisana v abstraktni obliki, navdihnjena s samurajsko čelado iz obdobja bojujočih se držav na Japonskem. Ostre ravne linije oblikujejo telo steklenice in izražajo trdoživ in neuklonljiv značaj. Steklenica je izdelana iz stekla, kar površini dodaja svetlin in teksturo ter izdelek loči od keramičnih steklenic. Živa barva in jasna razporeditev informacij kupcem omogočata, da izdelek prepoznajo že na daljavo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Strong Tiger Embalaža za žgane pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Strong Tiger Embalaža za žgane pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Strong Tiger Embalaža za žgane pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox.
Dimenzije in embalaža: Width 71.5mm x depth 92.5mm x height 393mm
Oznake: Chinese Baijiu, Calligraphy, Bottle, High End, Tiger Pan
Proizvodna tehnologija: The glass material will differentiate the Chinese Baijiu from its competitive brands, who are normally packed in ceramics. Bottled in glass, the gloss and texture is upgraded on the surface. The strict control of color printing and number results in a good display of product's quality.
Oblikovalski izziv: The tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Raziskave: The Chinese have lots of love for the Zodiac. NiuLanShan is one of China's leading liquor brands. The year 2022 is represented by a Tiger in the Chinese Zodiac, an especially important year, hence, a Year of the Tiger limited edition is launched after Niulanshan - Year of the Ox. Using similarities between the helmet and the tiger head, we adapted it into an abstract design.
Inspiracija: Inspired by the Takeda Shingen samurai helmet during the Warring States Period in Japan, the tiger head representing the century-old Erguotou ought to be a spitting image of a samurai returning from war. Using similarities between the helmet and the tiger head, we adapted it into an abstract design. The sharp straight line of the body conveys a tough carcass and the uncompromising spirit of a tiger; an unyielding attitude held by NiuLanShan.
Trajanje projekta: The project lasts 2 months, designed in Shenzhen and produced in Beijing.
Potek delovanja: How to save consumer's effort to look for an ideal product is the key challenge of this case. A distinctive symbol, a bright color, an explicit layout of info and a unitive serial system of package will help Wellmind to solve the problem, where consumers are able to recognize and pick up the products from far away.
Člani ekipe: Creative Director: Tiger Pan
Graphic Design: Xuedan Xia
Graphic Design: Zhiyi Jiang
Image Editing: Kelin Tan
Image Editing: Chao Ma
Technical Direction: Zhangkun Xie
Zasluge za slike: Image #No 1: Photographer Kelin Tan
Image #No 2: Photographer Kelin Tan
Image #No 3: Photographer Kelin Tan
Image #No 4: Photographer Kelin Tan
Image #No 5: Photographer Kelin Tan