Dragon Boat Festival Packaging Darilna škatla – avtor ShenZhen XiShang Boutique Packing Co., Ltd

Delo Dragon Boat Festival Packaging Darilna škatla avtorja ShenZhen XiShang Boutique Packing Co., Ltd je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2022

Dragon Boat Festival Packaging Darilna škatla

avtor/ica: ShenZhen XiShang Boutique Packing Co., Ltd

Naročnik: ShenZhen XiShang Boutique Packing Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

28,601

Potrjeni dobitnik nagrade

Preverite status nagrade za #134172

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Dragon Boat Festival Packaging Darilna škatla

Embalaža ob prazniku zmajevih čolnov je darilna škatla, ustvarjena za kitajski praznik zmajevih čolnov. Zunanja škatla je oblikovana v obliki zmaja, pri čemer listi pelina orisujejo telo, zrna trstičja pa oblikujejo luske. Notranja škatla prikazuje dva zmaja, ki držita cmoke zongzi, motiv, ki v kitajski kulturi pomeni dvojno srečo. Ko dvignete pokrov, se štiri strani notranje škatle razgrnejo pod vplivom gravitacije, podobno kot dvigajoča se zavesa. Škatla je izdelana iz okolju prijaznega papirja s tridimenzionalnim papirnatim rezbarjenjem in večplastnim kartonom. Zasnova prenaša želje po zdravju in dobri sreči.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Dragon Boat Festival Packaging Darilna škatla je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Dragon Boat Festival Packaging Darilna škatla se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Dragon Boat Festival Packaging Darilna škatla je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Dragon Boat, a traditional symbol of the Chinese Dragon Boat Festival, as well as an ideology that people wish to eradicate diseases, is the origin of this packaging. Thus, the elements of Dragon Boat, Zongzi and mugwort are integrated into the outer packaging and the inner box to convey benedictions, especially against the backdrop of Covid-19.
Dimenzije in embalaža: 475mm X 213mm X 130mm
Proizvodna tehnologija: Eco-friendly paper and 3D paper carving techniques
Oblikovalski izziv: The biggest challenge is the integration of traditional cultural elements and packaging, which not only brings users visual experiences, but provides them with an interactive using process.
Raziskave: The Chinese ancestors considered dragon the symbol of luck and the master of winds and rains. On the Dragon Boat Festival, the Eastern Star, representing the Azure Dragon will rise to the sky, which is called Dragon skies in Chinese classical astrology. As the Azure Dragon is in the highest position, affair will also reach acme. Therefore, Wu Yue tribes whose totem is the dragon will hold a grand totem sacrifice to pray for the eradication of epidemics and influenza and the fortune of the world.
Inspiracija: It was inspired by the Dragon Boat Sacrificial Ceremony, by which the ancient Chinese prayed to stars and gods for the eradication of diseases and bumper harvest. The outer box is designed with a dragon as the main body, with the shape of mugwort leaves outlining the torso of the dragon and the grains of the reed leaves as the scales of the dragon body. While the inner box adopts a packaging of two dragons holding Zongzi, which means double luck in Chinese culture.
Trajanje projekta: This product was started in Shenzhen, China in April 2020, and was finished in Shenzhen, China in May 2020.
Potek delovanja: When users lift the box lid, the independent four sides of the inner box will be unfolded by gravity, which looks like a suddenly risen curtain. In this work, with totems, festival rituals and Dragon Boat scenes as the theme, traditions and characteristics of the Dragon Boat Festival are presented through multi-layered three-dimensional patterns and layered cardboard.
Člani ekipe: Creative Director: Peng Chen,
Designer: Chengpeng Zhu, Xiao Xiao, Lei Wang, Yunfeng Hu