DamoWang Taurine Energy Drink Embalaža za energijsko pijačo – avtor Chi Forest

Delo DamoWang Taurine Energy Drink Embalaža za energijsko pijačo avtorja Chi Forest je izjemno cenjeni dobitnik prestižne nagrade 2022 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2022

DamoWang Taurine Energy Drink Embalaža za energijsko pijačo

avtor/ica: Chi Forest

Naročnik: Genki Forest (Beijing) Food Technology Group Co., Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu DamoWang Taurine Energy Drink Embalaža za energijsko pijačo

DamoWang Taurine Energy Drink je funkcionalna pijača, predstavljena v 250-mililitrski pločevinki. Pločevinka meri 65,6 x 91,8 milimetra in je izdelana z visoko sijočim prosojnim tiskom na kovino. Grafična podoba prikazuje lik, navdihnjen po Chiyouju, bojevniku iz kitajske mitologije, skupaj z gesto dvignjenega palca, ki nakazuje moč in samozavest. Pijača vsebuje ženšen in kitajski volčji jagodičnik, tradicionalni zeliščni sestavini, ki se uporabljata za obnovo vitalnosti. Znana kovinska pločevinka se enostavno drži v roki in se hitro ohladi.

Priznanje

O nagradi Bronasta nagrada A' Design Award

DamoWang Taurine Energy Drink Embalaža za energijsko pijačo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od DamoWang Taurine Energy Drink Embalaža za energijsko pijačo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. DamoWang Taurine Energy Drink Embalaža za energijsko pijačo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The majority of the consumers choose energy drinks to refresh themselves under extreme circumstances. But they usually feel exhausted after the effect wears off. The product tried to solve that by especially adding traditional Chinese herbal medicines Ginseng and Chinese wolfberry that is used to replenish the vitality of the body. Moreover, designers use the packaging itself to give a direct psychological hint through images and gestures. The thumbs-up gesture intends to show that you are amazing and unbreakable.
Dimenzije in embalaža: 65.6mm x 91.8mm
Oznake: Branding, Packaging, Chinese National Tide
Proizvodna tehnologija: High gloss iron transparent printing can on iron cans.
Oblikovalski izziv: There are many technological limitations in iron cans and it would take a lot of effort to change the layout and color during the production proofing stage. In order to find the best color and the rate of reflection, designers spent a week in the factory constantly adjusting various variables such as the hue of a color, the iron permeability and multi-standard point calibration during the printing process.
Raziskave: The Chinese meaning of DAMOWANG is an invincible person with extraordinary ability. However, designers have encountered difficulties in interpreting DAMOWANG through IP image. Designers hope to put it into practice on a specific Chinese historical figure instead of creating a figure out of thin air. Because they supposed that a character created out of thin air can't convince users to believe. They hope that as an energy drink, it can gain trust from users. Therefore, designers chose Chiyou after comprehensive evaluation by investigating the stories of Chinese Shinhwa and ancient historical figures. The image of Chiyou created by designers refers to the image depicted on the stone tablets of Han Dynasty, with a bit sense of martial arts. Designers want to encourage our customers to believe in themselves and find their inner DAMOWANG. Anyone can be a DAMOWANG and it can help you get there.
Inspiracija: The packaging inspiration comes from Chinese traditional mythological figure: Chiyou. He was one of the creators of Chinese culture, also known as the god of war and the inventor of the cold weapons (bows and arrows, axes).The packaging delivers a message that the ancient God of War cheered and praised for the hardworking Chinese people.It is believed that his legend can encourage young people and help them succeed in daily work.
Trajanje projekta: The project started in August,2021 and was completed in February, 2022.
The design was completed in December, 2021. The production location is Shanghai, China.
Potek delovanja: It pursues a traditional packaging form, iron cans, rather than innovating another form because it wants Chinese consumers to be familiar as a functional beverage. It chose 250mL iron cans for better holding experiences. Metal packaged drinks feel more powerful when grasping than plastic or glass ones. Also, they taste a lot better when they serve cold，iron cans are quicker to cool in fridges, so that consumers can enjoy the fresh more easily.
Člani ekipe: Yushu Zhang, Yiqun Tang
Zasluge za slike: Yushu Zhang, Yiqun Tang