KGI Bank Bančno spletno mesto – avtor Frog Singapore

Delo KGI Bank Bančno spletno mesto avtorja Frog Singapore je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje spletnih strani in spletno oblikovanje.

ŽeleznaSpletno oblikovanje· 2022

KGI Bank Bančno spletno mesto

avtor/ica: Frog Singapore

Naročnik: frog Singapore

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Spletno oblikovanje

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Preverite status nagrade za #136784

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu KGI Bank Bančno spletno mesto

Besedilo knjige: KGI Bank je odzivno spletno mesto, zasnovano za banko, ki vključuje štiri hčerinske družbe. Spletno mesto predstavlja korporativne in maloprodajne informacije v enotni izkušnji. Poenostavljena vizualna zasnova strankam omogoča, da plast za plastjo odkrivajo različne vidike banke. Mikro animacije dodajajo čustveno vključenost v pogoste interakcije. Pozivi k dejanju in pogosto uporabljena orodja so postavljeni v bližini, da podprejo naslednji korak. Izboljšana navigacija omogoča subtilno vodenje med razdelki hčerinskih družb. Uporabniški vmesnik je bil zasnovan v orodju Figma.

Priznanje

O nagradi Železna nagrada A' Design Award

KGI Bank Bančno spletno mesto je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od KGI Bank Bančno spletno mesto se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si KGI Bank Bančno spletno mesto zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The site should not just be a platform for easy information, it should be about truly connecting with customers at every interaction. To do this, the site was redesigned to take customers on a journey to help them easily discover what they are looking for while emotionally engaging them through surprising micro animations that reinvents the common interaction.
Dimenzije in embalaža: Responsive mobile and desktop UI/UX design for a website which engages users and helps in discoverability of information.
Oznake: User Experience, User Interface Design, Design System, Website, Responsive
Proizvodna tehnologija: The user interface of this website was designed in Figma.
Oblikovalski izziv: Updating the existing design system, the biggest challenge came in redesigning a site that showcased information about four different subsidiaries in one. The challenge lies in finding the balance between providing enough context for customers while ensuring ease of use. With this, the team focused on enhancing navigation to the different subsidiary sections with subtle guidance for easy discovery.
Raziskave: Following a template based approach, the team first defined the design direction by identifying shared visual principles between the corporate and retail experience. To further build on the content guidelines for the entire redesign, the team analysed the existing guidelines and best practices to develop the overall simplified visual concept and templates.
Inspiracija: Informative yet minimalistic. Professional yet dynamic. This is how the team began reimagining what a bank website should look like. Ultimately, the big question is how can we unify the corporate and retail experience to create a site that is nimble, simple, and smart.
Trajanje projekta: The website was designed via online collaborative effort by team members from Singapore, Shanghai, and Taiwan across 9 weeks from 5th July 2021 to 10th September 2021
Potek delovanja: Simplifying the entire visual concept, the site was designed to help the customers feel relaxed by allowing them to slowly discover the different facets of the bank one at a time and layer by layer. Primed to be a digital companion for customers, strategically interspersed CTAs and easy access to commonly used tools are always nearby to encourage their next step.
Člani ekipe: Executive Creative Director: Ignatius Ong
Executive Program Director: Chaz Lu
Program Director: Lucas Chen
Project Creative Lead: Emmanuelle Hu Ying
Program Manager: Sandy Wang
Visual Designer: Anna Tsai and Qingbei Wang
UX Designer: Sue Su
UXUI Designer: Emma Wang
UX Design Assistant: Elvin Lu
Design Technologist: Sid Huang
Please note: Members in this project team are from frog design studios in Singapore and Shanghai.
Zasluge za slike: frog Singapore, 2022