New Year Gift Darilna škatla za novo leto – avtor Tian Wu, Yuting Cai, Meng Xu and Lili Zhai

Delo New Year Gift Darilna škatla za novo leto avtorja Tian Wu, Yuting Cai, Meng Xu and Lili Zhai je izjemno cenjeni dobitnik prestižne nagrade 2022 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2022

New Year Gift Darilna škatla za novo leto

avtor/ica: Tian Wu, Yuting Cai, Meng Xu and Lili Zhai

Naročnik: Baidu Online Network Technology (Beijing) Co., Ltd

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #137355

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Dizajn

O dizajnu New Year Gift Darilna škatla za novo leto

Darilo za novo leto je darilna škatla, ustvarjena za uporabnike kitajske aplikacije za vnos besedila. Zunanji vsebnik je košara, izdelana s tradicionalno obrtjo tkanja tankih bambusovih trakov, zato jo je mogoče po odpiranju obdržati in ponovno uporabiti. Trak okoli škatle se lahko zloži v tigrasto kapo za otroke, kar zmanjša količino embalažnih odpadkov. V škatli sta koledar in ploščice s tradicionalnimi novoletnimi slikami. Platnica koledarja je izdelana z obrtjo lesorezne tehnike Fengxiang. Komplet družine povabi, naj te obrti preizkusijo doma.

Priznanje

O nagradi Železna nagrada A' Design Award

New Year Gift Darilna škatla za novo leto je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od New Year Gift Darilna škatla za novo leto se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si New Year Gift Darilna škatla za novo leto zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: It is a gift box designed by Baidu Input Method for users. The intangible cultural heritage crafts of China allow users to feel the charms of Chinese culture.
The outer packing is a bamboo-weaved basket; the bellyband can be made into a tiger cap, interesting and resource-saving.
Inside the box is a calendar and traditional New Year painting plates. The interesting operation enhances traditional experience and shows the artistic features unique to Chinese culture.
Dimenzije in embalaža: Outer package: foldable paper tape, specification: 350g coated paper (soft touch film), size: 26cm x 63.8cm, printing process: four-color printing, other process: ant line and indentation; bamboo basket, specification: 0.5mm thin bamboo strip, bamboo weaving process: weave the bamboo strip in a back-shaped pattern for ten times at the cover top, use the rattan bark to wrap four corners for reinforcement, bend the bamboo to round corner at the box opening under high temperature, and twine the rattan bark for reinforcement. Size: 26cm x 16cm x 15.
Inter package: size 1: 22.5cm x 14cm x 5cm, specification: 120g special straw paper, printing process: four-color laser printing, size 2: 22.5cm x 14cm x 1cm, specification: 120g special straw paper, printing process: four-color laser printing.
Calendar: engraved, specification: 1.5cm pine board, size: 18cm x 11cm x 1.5cm; calendar frame, material: beech, size: 12cm x 8cm x 4cm; inside page, specification: 200g special paper, size: 18cm x 11cm, overall process: engraving, ancient-style rubbing, laser scanning, single-color printing.
Couplet: specification: 120g paper with rough texture (a special paper), size: 22cm x 13.5cm, process: Chinese elaborate-style Fengxiang New Year painting, laser scanning, four-color laser printing;
Toolkit: Mushroom Cloud, material: wood, size: 12cm x 5cm x 5cm; plate, material: porcelain, size: 10cm x 10cm x 2.5cm; brush, size: 15cm x 4cm x 2cm; ink pen with brush tip; ink
User’s Guide: material: parchment paper, size: 22.5cm x 14cm, printing process: four-color printing.
Oznake: Gift packaging, New Year, traditional Chinese culture, intangible cultural heritage, handicraft
Proizvodna tehnologija: Bamboo basket, also the outer packing of the gift box, applies the traditional thin-thread bamboo weaving craft, demonstrating the sense of beauty of being warm and soft, and also usefulness. The cover of the calendar applies the Fengxiang New Year woodprints craft. After ten steps, from drafting to coloring, and then by rubbing on rice paper with corresponding tools, the traditional craft which has been on the wane can be perfectly presented.
Oblikovalski izziv: Take into full consideration the combination of traditional culture and daily life to design a gift box that is ideal for family interaction. In the process, the handmade part is full of challenges and requires times of tries if the best effect is expected.
Raziskave: Paintings on the Spring Festival were mostly known as "paintings celebrating the Spring Festival" in ancient times. Bamboo baskets are often seen in such paintings. Since the Warring States Period and the Qin and Han Dynasties, hufu (a tiger-shaped tally issued to generals for troop movement) became popular. Given the awe-inspiring image of tigers, people in the late Qing Dynasty expected to protect children against demons with tiger, so tiger cap began to prevail.
Inspiracija: Intangible cultural heritage is the carrier and crystallization of cultural development in China, but it is being weakened. On the occasion of the Chinese New Year, we dig deeper China's folk culture, and draw such intangible crafts as bamboo weaving, tiger cap, woodblock engraving, hand-painted New Year pictures before integrating them into the design of the New Year gift box in the hope of showing and reshaping the charms of traditional Chinese culture.
Trajanje projekta: The project was launched in Beijing in November 2021, and the design was completed and product issued to users within the territory of China in January 2022.
Potek delovanja: Steps of woodblock printing of the calendar are as follows: preparation, that is, put the woodblock evenly on the table and pour some ink into the porcelain dish; inking, that is, coat the surface of the woodblock with ink, put the woodblock still for 10 seconds before coating it with ink for a second time; printing, that is, cover the woodblock with the printing paper, press it with a wood mushroom (a wood mushroom-shaped tool), and then take the paper away.
Člani ekipe: Tian Wu,Yuting Cai,MengXu,Lili Zhai,Xiaocong Yu,Xuan Wang,Hongyan He,Yan Wang