Jinlongquan Embalaža Za Pivo – avtor Jin Zhang

Delo Jinlongquan Embalaža Za Pivo avtorja Jin Zhang je izjemno cenjeni dobitnik prestižne nagrade 2022 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2022

Jinlongquan Embalaža Za Pivo

avtor/ica: Jin Zhang

Naročnik: InBev jinlongquan beer (Hubei) Co., Ltd

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #138718

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Barve

Dizajn

O dizajnu Jinlongquan Embalaža Za Pivo

Pivo Jinlongquan upa, da bo lansiralo produkt srednjega in visokega razreda, ki ne more le posredovati dolge zgodovine blagovne znamke, temveč tudi potrošnikom dati občutek dobre kakovosti; oblikovalci z bogatimi ilustracijami upodabljajo hmelj, klasje, lesene vinske sode, pivo, vodne vire in druge elemente, tako da ima embalaža močan atribut pivske industrije; kar je še pomembneje, ilustracije vključujejo simbol podobe blagovne znamke skulpture kitajskega zmaja na nekdanji lokaciji destilarne Jinlongquan leta 1978, pa tudi preoblikovanje pisave logotipa in rdeče barve znamke, kar ustvarja močno prepoznavnost blagovne znamke.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Jinlongquan Embalaža Za Pivo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Jinlongquan Embalaža Za Pivo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Jinlongquan Embalaža Za Pivo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Rich illustrations are used to express the spirit of brand craftsmen. The illustrations are inspired by the Chinese dragon sculpture in jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water sources and other elements, reflecting the attributes of the beer industry; The redesign of logo font and brand red form a strong brand recognition.
Dimenzije in embalaža: 80*250mm（jar）
Oznake: Beer, Jinlongquan, SANBU, Wuhan packaging design
Proizvodna tehnologija: The bottle is made of iron
Oblikovalski izziv: As the largest beer manufacturer in Hubei, China, jinlongquan hopes to launch a medium and high-end product that can improve the brand image, which can not only convey the long history of jinlongquan brand, but also make consumers feel the good quality of the product. We should have the unique spiritual symbol of the brand and show the pure product attribute of beer.
Raziskave: Jinlongquan beer began to produce beer in 1978, with an annual beer production capacity of 600000 tons. It is one of the largest beer brewing bases in Central China. Jinlongquan draft beer is a medium and high-end beer product. It is brewed with more high-end raw materials, which is fresher and mellower.
Inspiracija: The illustration is inspired by the Chinese dragon sculpture in the former site of jinlongquan distillery in 1978. The Chinese dragon is a mascot and the spiritual symbol of the brand; The illustrations also include hops, ears of wheat, wooden wine barrels, beer, water source Zhanghe Reservoir and other elements, making the packaging have strong beer industry attributes; The redesign of logo font and brand red form a strong brand recognition.
Trajanje projekta: The project was launched in Hubei, China in January 2022 and completed in Wuhan, China in February. It is expected to be listed and sold in China in April.
Potek delovanja: 1L large tank has better display area, black-and-white illustrations depict rich details, and convey the spiritual symbol of the brand (Chinese dragon) and the product attributes of beer (hops, ears of wheat, wooden barrel, beer and water); The combination of red and gold can better highlight the brand and product information and form a rich and hierarchical packaging design scheme.
Patenti: InBev jinlongquan beer (Hubei) Co., Ltd
Člani ekipe: Designer: Jin Zhang
illustration: Jin Zhang