Dream Dance Ice Ribbon Embalaža za alkoholno pijačo – avtor Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Delo Dream Dance Ice Ribbon Embalaža za alkoholno pijačo avtorja Liandong Zhang, Huashuang Liu and Zhaoxin Zhu je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Dream Dance Ice Ribbon Embalaža za alkoholno pijačo

avtor/ica: Liandong Zhang, Huashuang Liu and Zhaoxin Zhu

Naročnik: Jiangsu Yanghe Distillery Co., Ltd

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

14,597

Potrjeni dobitnik nagrade

Preverite status nagrade za #142242

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Dream Dance Ice Ribbon Embalaža za alkoholno pijačo

Dream Dance Ice Ribbon je embalažni set za kitajski žgani pijača baijiu. Set je slepa škatla, ki v enem kompletu vsebuje štiri steklenice. Vsaka steklenica se nanaša na enega izmed štirih zimskih športov: hitrostno drsanje, umetnostno drsanje, curling in hokej na ledu. Kristalni pokrovček je na notranji strani vgraviran s tridimenzionalno obliko, značilno za posamezen šport. Telo steklenice je svetleče, oblika podstavka pa je povzeta po ledenem traku (Ice Ribbon) Narodnega ovala za hitrostno drsanje, združenem s simbolom neskončnosti. Škatla je obdelana s pozlato, reliefnim tiskom in tiskom v obliki snežink.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Dream Dance Ice Ribbon Embalaža za alkoholno pijačo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Dream Dance Ice Ribbon Embalaža za alkoholno pijačo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Dream Dance Ice Ribbon Embalaža za alkoholno pijačo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The design is themed "Dream Dance Ice Ribbon" and integrates the elements of the Winter Olympics, while creating a blind box with 4 bottles in a case, which matches with the 4 sport events of Speed Skating, Figure Skating, Curling and Ice Hockey. Through rich and diversified innovative ideas and quality services, Dream of the Blue introduced ice and snow projects into the public's life, releasing the charm of ice and snow, leaving a great impression on the youth group. It gives the brand a " youthful and positive soul" and truly reflects the vitality and style of "Dream Dance Ice Ribbon, Sprint to the Future".
Dimenzije in embalaža: Bottle:103 mm x 103 mm x 310 mm
Box:154mm x 118 mm x 345 mm
Oznake: Crafts,Baijiu, Olympic Winter Games, Blind boxes, Art
Proizvodna tehnologija: The product has been continuously polished to achieve a breakthrough in the high combination of design, technology and craftsmanship.
Cover: 4 modeling techniques engraved inside the crystal head, with a three-dimensional effect presenting the artistic characteristics of the four sports.
Bottle: the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, combined with the infinity symbol "∞".
Box: A multi-craft combination of bronzing, embossing and snowflake printing builds the charm of the floating ribbon.
Oblikovalski izziv: Success is for the people who are always persistent and enterprising in tackling difficulties! The colors were cooler in the first stage of sampling, then warm tones were added later to show the integration of fiery dreams and "Burning Love" snow and ice. It is an expression of Yanghe's dynamic and enterprising style.
Raziskave: Dream of the Blue and the Ice Ribbon are co-operating across borders, with a joint customised product for the Winter Olympics. To achieve the combination of Dream of the Blue with the era spirit and the Winter Olympics spirit, in order to form a brand communication. Consumer recognition of the product's packaging, quality and branding, as well as our continuous polishing of the product, has brought the development of product innovation to explore through cross-border cooperation.
Inspiracija: With inspiration from the four sport events of Speed Skating, Figure skating, Curling and Ice Hockey, the design puts emphasis on elegance, passion, charm and beauty, while combining speed, art and power. the body of the bottle is luminous and the shape of the base is adapted from the "Ice Ribbon" of National Speed Skating Oval, together with the "∞" meaning infinity and future, echoing the sports spirit of " Together to the Future". The athletes hovered, danced and skipped; the collision of power and art， painted a touching scene of "Dream Dance Ice Ribbon".
Trajanje projekta: 2021-April.2022,Nanjing,Jiangsu
The project started in August 2021 in Nanjing,Jiangsu and finished in May 2019, Nanjing, Jiangsu.
Potek delovanja: The pioneering use of blind boxes in the field of Baijiu is an innovative step by Dream of the Blue brand to embrace the youth with its multi-cultural initiatives, a leading try in sports crossover and an open expression of Chinese sportsmanship. The design demonstrates the brand alignment between Dream of the Blue and the Ice Ribbon, a 'two-way run' in spirit.
Člani ekipe: Creative Director：Liandong Zhang；
Creative Director：Huashuang Liu；
Creative Director：Zhaoxin Zhu；
Designer：Jingzhang Xiao；
Designer：Ru Li；
Designer：Aizong Lin