Gojaming Embalaža za sokove – avtor Qichao An

Delo Gojaming Embalaža za sokove avtorja Qichao An je izjemno cenjeni dobitnik prestižne nagrade 2023 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2023

Gojaming Embalaža za sokove

avtor/ica: Qichao An

Naročnik: Mornice Brand Design

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Potrjeni dobitnik nagrade

Preverite status nagrade za #144508

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Gojaming Embalaža za sokove

Gojaming je oblikovanje embalaže za paleto sveže stisnjenih sadnih sokov. Embalaža je sestavljena iz PET steklenice z nalepljeno etiketo, ki meri 70 mm v širino, 35 mm v globino in 200 mm v višino. Elementi logotipa Gojaming so povečani in uporabljeni kot glavna vizualna podoba celotne embalaže, kar ustvarja enotno identiteto blagovne znamke. Paleta obsega tri okuse, pri čemer je vsakemu okusu dodeljena drugačna barva, ki ustreza pripadajočemu sadju. Barve in sadni elementi potrošnikom pomagajo hitro prepoznati posamezen okus.

Priznanje

O nagradi Železna nagrada A' Design Award

Gojaming Embalaža za sokove je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Gojaming Embalaža za sokove se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Gojaming Embalaža za sokove zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Extract the elements of Gojaming's logo to expand the application again, and use this as the main vision of the entire package to form a unique visual identification symbol to achieve the unity of the brand's visual chain.
Dimenzije in embalaža: Width 70 mm x Depth 35 mm x Height 200 mm
Oznake: Branding, Packaging,Juice,Colorful,Beverage
Proizvodna tehnologija: Label plus PET bottle
Oblikovalski izziv: How to continue the unique elements of the Gojaming brand and deepen consumers' understanding of the Gojaming brand is an important topic of our design. At the same time, the product has three different flavors, and the choice of color is the focus of our design. All The unity of the visual image of the taste is also the focus of our consideration.
Raziskave: Before designing, we did a lot of market research and analysis to understand the appearance and style of other similar competing products, and find the most suitable juice packaging design for Go
jaming. We hope that by continuing the elements in Gojaming's logo, consumers will have a deeper understanding of Gojaming. Brand awareness and understanding.
Inspiracija: The design of the overall packaging adopts the color corresponding to the fruit element as the main color of the packaging, which is easy for consumers to have an intuitive association with the product. The application of the actual fruit element fits the freshly squeezed characteristics of the product, and cleverly combines Gojaming's Logo with the freshly squeezed product. Combine fruit.
Trajanje projekta: The project started in September, 2021
Potek delovanja: The packaging is divided into 3 different colors, corresponding to 3 different fruit flavors. At the same time, the changes of Gojaming's logo elements are applied in the packaging design, which enhances the brand's communication and memory.
Zasluge za slike: Designer:Qichao An,2021.