Ancora Identiteta Blagovne Znamke – avtor Keiichiro Yanagi - Harajuku Design Inc.

Delo Ancora Identiteta Blagovne Znamke avtorja Keiichiro Yanagi - Harajuku Design Inc. je izjemno cenjeni dobitnik prestižne nagrade 2023 Platinasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

PlatinastaGrafika· 2023

Ancora Identiteta Blagovne Znamke

avtor/ica: Keiichiro Yanagi - Harajuku Design Inc.

Naročnik: Harajuku Design Inc.

Dobitnik nagrade Platinasta nagrada A' Design Award v kategoriji Grafika

703,415

Potrjeni dobitnik nagrade

Preverite status nagrade za #146124

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Ancora Identiteta Blagovne Znamke

Ancora je trgovina blagovnih znamk, ki prodaja nalivna peresa in pisalne potrebščine. V današnjem času digitalizacija ter informacijsko-komunikacijska tehnologija hitro napredujeta. Po drugi strani pa se Ancora osredotoča na oživitev analogne osebne komunikacije. Ancora ponovno razmišlja o teh vrednotah, v katerih njihov način pisanja, risanja iz srca prinaša veselje, ki prinaša tudi posebno izkušnjo, kot so prilagodljiva nalivna peresa, ki jih je mogoče kombinirati na nešteto načinov; in mešanje črnila z mešalnikom za koktajle.

Priznanje

O nagradi Platinasta nagrada A' Design Award

Ancora Identiteta Blagovne Znamke je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Ancora Identiteta Blagovne Znamke kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Ancora Identiteta Blagovne Znamke je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The brand follows the basic rituals of writing: filling the pen with ink, scribbling to test it before writing, etc. Using a “for everybody” design, also unites the simplicity of the form with the complexity of customization. The symbol mark shows a handwritten line from the tip of a fountain pen (as a scribble) with an ”A” in the center which is the initial letter of the brand name. The graphic design expresses colorful ink drops and handwritten lines written by the pen.
Dimenzije in embalaža: The size may vary because there are different types of products.
Oznake: Branding
Proizvodna tehnologija: Many materials were used in the creation of the product and package.
Raziskave: Easy to select and choose by color gradients - All the items are part of the same brand - High level of customization A workshop where you can customize your pen to your taste turning a stationary experience into a shopping dream. - Everybody can enjoy. - A place to come to experience the colorful world of stationery. - Using refillable ink.
Inspiracija: Ancora is a brand store which sells fountain pens and stationaries. Nowadays, digitalization and information and communication technology have been progressing rapidly. On the other hand, Ancora focuses on the revival of analog in-person communication. Ancora reconsiders these values in which their way of writing, drawing from the heart provides joy that also delivers a special experience such as customizable fountain pens that can be combined in a myriad of ways; and ink blending using a cocktail shaker.
Trajanje projekta: The store opened in March 2020. Located in Tokyo, Japan.
Potek delovanja: As a gift, a fountain pen is not just perfect but also provides a story on its own.
Člani ekipe: Creative director: Keiichiro Yanagi
Art directior: Keiichiro Yanagi
Graphic designer: Joséphine Grenier
Graphic designer: Yuka Minamino
Graphic designer: Ryusei Sakurai
Photography: Takashi Takayama
Project manager: Minoru Aoishi
Producer: Miho Nishikawa