Culture to Technology Identity Plakat – avtor Lei Wang

Delo Culture to Technology Identity Plakat avtorja Lei Wang je izjemno cenjeni dobitnik prestižne nagrade 2025 Platinasta nagrada A' Design Award v tekmovalni kategoriji Grafično oblikovanje, ilustracija in vizualna komunikacija.

PlatinastaGrafika· 2025

Culture to Technology Identity Plakat

avtor/ica: Lei Wang

Naročnik: Hefei High Tech Digital Technology Co., LTD.

Dobitnik nagrade Platinasta nagrada A' Design Award v kategoriji Grafika

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Barve

Dizajn

O dizajnu Culture to Technology Identity Plakat

Culture to Technology Identity je plakat, zasnovan za prikazovanje v svetlobnih panojih na avtobusnih postajališčih. V zgornjem delu je kitajska pismenka za Anhui uokvirjena s klasičnimi obrisi arhitekture Huizhou, ki spominjajo na regionalno zgodovino in kulturo. Pismenka se postopoma preobrazi v električno vezje, ki se zaključi s štirimi kitajskimi pismenkami za Hefei High Tech. Plakat meri 60 krat 90 centimetrov. Modri toni v prelivu so natisnjeni s tehniko nadtiska posebnih barv, linije vezja pa so premazane z lokalnim UV lakom za reliefni učinek.

Priznanje

O nagradi Platinasta nagrada A' Design Award

Culture to Technology Identity Plakat je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. Culture to Technology Identity Plakat kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. Culture to Technology Identity Plakat je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: In the upper section, the Chinese character for Anhui is framed by the classic contours of Huizhou architecture, underlying the profound historical and cultural legacy. This character gradually transforms into a circuit, symbolizing technological advancement, culminating in the four Chinese characters for Hefei High Tech. This progression illustrates the shift from cultural imagery to technological representation, forming the visual centerpiece of the entire composition.
Dimenzije in embalaža: 60X90cm
Oznake: Anhui, Hui Style Architecture, Traditional Culture, Hefei High Tech Zone, Technology, Innovation, History, Future, Convergence
Proizvodna tehnologija: The design features high precision drawings at 300dpi. For the bus stop light box, the dimensions are set at 60×90cm, reserving a 3mm bleed and crease for die cutting. The gradient blues utilize spot color overprinting, while circuit lines are enhanced with UV local varnish to create a 3D effect. The production process rigorously ensures color calibration and alignment accuracy to fulfill the requirements for long-term outdoor display.
Oblikovalski izziv: Creating a seamless transition between the traditional profiles of Huizhou architecture and modern circuit designs poses a significant challenge for designers. This requires a command in proportion, structural arrangement, and color application. The background features a gradient of blue tones, capturing the essence of Jiangnan, where Huizhou culture thrives, and symbolizing a forward looking perspective filled with endless possibilities in science and technology.
Raziskave: In recent years, Anhui has leveraged scientific and technological innovation to drive new quality productivity, achieving remarkable results in sectors such as NEVs, intelligent manufacturing, quantum information, and green energy. This focus on innovation has established science and technology as a new hallmark for Anhui. The Hefei High Tech Zone stands at the forefront of this wave of technological advancement in the region.
Inspiracija: The advancement of the Hefei High Tech Zone, which facilitates the transition of. Anhui Province from a culturally rich region to a hub of science and innovation, serves as the central theme of this poster. As the capital of Anhui Province, Hefei boasts a rich heritage of Huizhou culture, where traditional Huizhou architecture seamlessly merges with modern technology and innovation, as if it were starting a dialogue that bridges the past and the future, and painting a vibrant scene at their intersection.
Trajanje projekta: The project commenced in Hefei in February 2025 and wrapped up in March 2025, with its application in various scenarios commencing the same month.
Potek delovanja: The layout design adheres to the principles of simplicity, emphasizing unity and purity. Coupled with the gradient blues that permeate the entire image, it fosters an aesthetic appeal with an oriental influence. The dynamic flow of the circuit lines enhances the visual guidance, encouraging viewers to follow the designated path and delivering an engaging reading experience.
Patenti: Hefei High Tech Digital Technology Co., LTD.
Člani ekipe: Creative Director: Ji Chao
Design Director: Xu Ning
Designers: Jin Lei, Wang Lei
Copywriting planning: Zhou Jiaxiang
Zasluge za slike: Hefei High Tech Digital Technology Co., LTD.