Haokan City Kampanja za ustvarjanje videovsebin – avtor Baidu Online Network Technology Beijing

Delo Haokan City Kampanja za ustvarjanje videovsebin avtorja Baidu Online Network Technology Beijing je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

BronastaOglaševanje· 2023

Haokan City Kampanja za ustvarjanje videovsebin

avtor/ica: Baidu Online Network Technology Beijing

Naročnik: Baidu Online Network Technology. Beijing

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Oglaševanje

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Preverite status nagrade za #146901

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Haokan City Kampanja za ustvarjanje videovsebin

Haokan City je kampanja za ustvarjanje videovsebin, ki promovira blagovne znamke mest na spletu in zunaj njega. Kampanja združuje lokalno kulturo, turizem, modo in nove tehnologije, da bi za vsako mesto ustvarila prilagojeno ikono. Tradicionalna arhitektura ter podrobnosti oblačil in obrti, vključno s kitajskimi vozlastimi gumbi, obrobami, tkanjem in vezenjem, so prikazani s pomočjo 3D simulacije in dinamičnih vizualnih elementov. Lik po imenu Dongfang Chen vodi mlade ustvarjalce. Kratki videoposnetki in dogodki zunaj spleta ljudi vabijo, naj posnamejo in delijo kulturo vsakega mesta.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Haokan City Kampanja za ustvarjanje videovsebin je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Haokan City Kampanja za ustvarjanje videovsebin se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Haokan City Kampanja za ustvarjanje videovsebin sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: HAOKAN CITY is an online and offline video creation activity focusing on city brands.
Applying modern technology and innovative expression, the team combines city humanistic characteristics, local cultural tourism, fashion and new technology and other elements to create a customized icon for the city. Through 3D display, it inspires the young group to record, communicate and spread the unique culture of each city through short video, promoting the integration of traditional art and modern life.
Oznake: Video activity, City brand and element, Cultural export IP, Virtual IP and digital technology, Coordinated development between online and offline
Proizvodna tehnologija: With the understanding of traditional architecture, costume and culture, designers transform creatives into identifiers, visuals, images, short films and redefine brand images through dynamic propaganda, 3D display, metaverse and other new digital technologies to make traditional culture visible, audible and perceptible. It is worth mentioning that traditional Chinese knot buttons, piping, weaving, embroidery and others are fully displayed in the outfit of Dongfang Chen by 3D simulation.
Oblikovalski izziv: Symbolizing the city, the project is important in linking culture and human, creates a strong intellectual and cultural output IP of HAOKAN CITY. By constructing cultural themes and establishing celebrations, it promotes spreading traditional culture from both online and offline levels, break cultural barriers, promote the urban cultural digital upgrade, and create HAOKAN Video of New Creation Ecosystem with firm cultural confidence, reviving the charm of traditional culture in modern times.
Raziskave: With the change of human concepts and the promotion of Internet technology, the cultural identity rooted in the hearts of people begins to be awakened, and the cultural landscape of the city is presented to young users through high quality videos, which revitalizes regional city content.
Inspiracija: The activity aims to create a video creation and communication platform that gathers materials and inspiration from architectural art, humanistic history, technological development and other fields, connect traditional culture and young creators, and enhance their cultural identity and innovative inheritance.
Focusing on the young group, it creates a personalized IP image Dongfang Chen with the character of exploring the unknown, full of curiosity and chasing trends.
Trajanje projekta: Designed and developed in Beijing in February 2022 and landed in Shenzhen, China in July 2022.
Potek delovanja: Online, Relying on the advantages of short video platform, encourage old artists to go out and bring ancient skills and folk art into the vision of more people, and attract young creativity to record the unique traditional city culture with innovative expression techniques.
Offline, Hold various grand activities, and cooperate with political tourism, cultural tourism, fast consumer goods and other industries in innovative and interactive ways to expand the application of industry scenarios.