Mouled Bonbon Sezonska embalaža – avtor Kamal Rizk - Bold Branding

Delo Mouled Bonbon Sezonska embalaža avtorja Kamal Rizk - Bold Branding je izjemno cenjeni dobitnik prestižne nagrade 2023 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2023

Mouled Bonbon Sezonska embalaža

avtor/ica: Kamal Rizk - Bold Branding

Naročnik: Voila Dessert shop

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #147557

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Barve

Dizajn

O dizajnu Mouled Bonbon Sezonska embalaža

To je embalaža za posebne bonbone z oreščki, ki so izdelani izključno za priložnost Mouled. Koncept oblikovanja temelji na obliki ovitega bombona, prilagojenega dolžini tube. Oblikovalec je poenostavil tradicionalni folklorni festival Mouled na minimalne ikonične elemente z uporabo jasnih geometričnih linij. Ustvaril je Punčko, Viteza, Konja, Zlo oko in Goloba z živahnimi barvnimi bloki. Z uporabo istega geometričnega sloga je ustvaril krepko tipografijo Mouled Bonbon, ki združuje koncept. Ta Mouled Bonbon je moderna interpretacija tradicionalnega praznovanja.

Priznanje

O nagradi Železna nagrada A' Design Award

Mouled Bonbon Sezonska embalaža je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Mouled Bonbon Sezonska embalaža se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Mouled Bonbon Sezonska embalaža zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The design concept is based on integrating the Bonbon element with the traditional festive folklore icons celebrating the Mouled in a fun modern visual. Using striking vivid colors the design features the famous Mouled Doll, Knight, Horse, Evil Eye, and the peaceful Dove. All the elements designs form the shape of bonbons representing the product inside. The Mouled Bonbon typography is the cherry on top created with cool bold lines bringing the concept and theme together in a catchy way
Dimenzije in embalaža: Tube Width 100 x Diameter 100 x Height 270
Oznake: packaging, packaging design, minimal packaging design, minimal design, design, graphic design, illustration, colorful design, visual
Proizvodna tehnologija: These composite containers consist of a tube body made from 100% recycled paper, sealed with a tin plate base and lid covered with a plastic lid for protection after opening
Oblikovalski izziv: Mouled celebrations are dated back to the 11th century in Egypt. Celebrated by generations with the same traditional festivities, and the making of special candy, until it became folklore with an iconic theme. Designing a Mouled packaging design for a modern creative brand was the challenge.
We simplified the rich folklore theme into main icons to create a minimal design with clear geometric lines and striking colors, communicating the traditional elements in a modern and young visual.
Raziskave: Qualitative and quantitative research.
The objective was to know if people would resist a modern design for a conventional occasion.
We conducted online survey on random sample of current customers and the shop nearby pedestrians.
The Majority didn't like traditional Mouled designs, wanted more creative designs.
They liked the design, colors, and typography and kept interacting with the tube translating the icons.
The design would affect their purchase decision and they would choose modern design.
Inspiracija: Mouled celebration is the main inspiration for this project. It is one of the most famous Islamic folklore festivals as it celebrates the birthday of the prophet. The day is filled with joyful festivals, colorful folklore ornaments, and special nuts candies are made only for this day for generations. The candies later became traditional gifts with the iconic doll and knight toys in the annual celebration
Trajanje projekta: The project started in August 2022 in Cairo and finished in October 2022 in Cairo
Potek delovanja: This is an easy open tube with a protective top cover that keeps the Mouled Bonbon nuts candy fresh & crisp. The design is wrapping the whole tube with colorful meaningful folklore icons. Each icon translates to nostalgic traditional memory or ritual of the celebration in the most minimal yet festive way.
Člani ekipe: Lead designer: Kamal Rizk
Project manager: Sarah El Kasaby
Zasluge za slike: Image #1: Illustrator Kamal Rizk, 2022
Image #2: Illustrator Kamal Rizk, 2022
Image #3: Illustrator Kamal Rizk, 2022
Image #4: Illustrator Kamal Rizk, 2022
Image #5: Illustrator Kamal Rizk, 2022