Chaos Pogo Blagovna maskota – avtor Xudong Zhang and Hao Tan

Delo Chaos Pogo Blagovna maskota avtorja Xudong Zhang and Hao Tan je izjemno cenjeni dobitnik prestižne nagrade 2023 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

ŽeleznaOglaševanje· 2023

Chaos Pogo Blagovna maskota

avtor/ica: Xudong Zhang and Hao Tan

Naročnik: Chaos Pogo

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Oglaševanje

16,646

Potrjeni dobitnik nagrade

Preverite status nagrade za #147863

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Chaos Pogo Blagovna maskota

Wow je blagovna maskota, ustvarjena za Chaos Pogo, odprto pivnico, namenjeno mladim. Maskota temelji na medojedu, živali, ki velja za simbol strasti, mladosti in poguma. Ploščata glava z belo dlako, ostrimi kremplji in izrazitim repom omogoča lahko prepoznavnost lika. Odločen pogled z vrtnično rdečimi zenicami dodaja pridih skrivnostnosti. Drzen videz odraža kulturo in značaj blagovne znamke. Simboli, izpeljani iz maskote, so uporabljeni tudi na izdelkih blagovne znamke, kar krepi vez med strankami in blagovno znamko.

Priznanje

O nagradi Železna nagrada A' Design Award

Chaos Pogo Blagovna maskota je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Chaos Pogo Blagovna maskota se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Chaos Pogo Blagovna maskota zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Representing the brand spirit, the specially designed Ip inspired by popular and adorable honey badger caters to aesthetic values and wins minds of consumers.
Being ferocious, viable, aggressive, intelligent and bold, honey badger is a disrupter of grassland order, and it is also a symbol of ardor, youth and bravery, exactly matching the brand culture and character.
Oznake: Pub IP, Brand Image, Mascot, WOW, Youth
Proizvodna tehnologija: Focusing on the most prominent features of honey badger flat head with white hair, sharp claws and tail, designers present an untrammeled image immediately recognizable and forge an emotional bond with customers. The sharp and firm eyes with rose red pupils exude a feeling of mystery and prestige, which further deepens impression of its image and brand.
Oblikovalski izziv: Based on the buzzwords centering on young people such as Young and revolting, free and easy, off the beaten track, and combined with the development prospects of the pub and the future business model, the design team has created a new type of pub merging trend IP, fashion space and new forms of socialization, where young people are willing to put down their phones and step into the real and accurate social circle.
Raziskave: In the current era of pan-entertainment, the new round of competition has elevated to the level of soft power as the IP boom gains stronger momentum. It is an inevitable trend for the pub to make its brand into IP, and the combination of brand culture connotation and corporate culture IP has become a common practice in the industry. Meanwhile, a fully-fledged IP image can gather fans and users, increase brand visibility and improve market competitiveness.
Inspiracija: Chaos Pogo is an open pub brand taking young people as the core, and dedicated to providing customers with free and safe space for socializing. Based on market research and keen insights into the pub and its targeted consumers, designers choose Honey Badger as the prototype to design WOW as its IP image. Its cool appearance and straightforward personality also epitomize the brand culture and character.
Trajanje projekta: The project was designed and developed in Beijing, China in July 2022 and listed in mainland China in February 2023.
Address: Floor 2, Vanke Tiandi, TBD Residence, No.7 Courtyard, Anju Road, Changping District, Beijing
Potek delovanja: On the one hand, the undaunted courage displayed by WOW can defend pub order by deterring villains, and also embolden customers to pursue self-fulfillment, which meets the psychological demands of young people. In addition, the symbols built on WOW image features can also be used in the design of brand derivatives, which plays an essential role in connecting customers and enhancing the interaction between customers and brand culture.
Člani ekipe: Xudong Zhang and Hao Tan