Reshock Coffee Embalaža Izdelka – avtor Weiche Wu

Delo Reshock Coffee Embalaža Izdelka avtorja Weiche Wu je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Reshock Coffee Embalaža Izdelka

avtor/ica: Weiche Wu

Naročnik: Reshock Coffee

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #150344

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Barve

Dizajn

O dizajnu Reshock Coffee Embalaža Izdelka

Reshock Coffee je tajvanska blagovna znamka iz okrožja Chiayi. Ustanovitelj izbere kakovostna kavna zrna, ki se gojijo v gori Ali, in jih predstavi svetu. Dizajn kave Reshock Coffee je navdihnila lepota pogleda na sončni vzhod na gori. Logotip ponazarja vzdušje tega čudovitega vzdušja. Darilna škatla predstavlja potovanje izražanja sončnega vzhoda, notranja pakiranja pa prikazujejo elemente narave in kulture iz te ogromne dežele. Če škatlo odstranite iz embalaže, ne boste samo okusili te kakovostne kave, temveč tudi doživeli ta impresiven trenutek sončnega vzhoda z gore.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Reshock Coffee Embalaža Izdelka je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Reshock Coffee Embalaža Izdelka se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Reshock Coffee Embalaža Izdelka sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Reshock Coffee is a Taiwanese brand from Chiayi. The founder of the company selects high quality coffee bean that is grown in Ali Mountain, she would like to introduce those good Taiwanese coffee bean to customers. In order to present those well selected coffee bean, the concept of the gift box is emerging iconic sunrise view at Ali Mountain with different nature and culture elements, to make the customer experiencing the gift from the mountain.
Dimenzije in embalaža: 420 mm x 200 mm x 40 mm
Oznake: coffee, packaging design, sunrise, Ali Mountain, Taiwan
Proizvodna tehnologija: The packaging is made form paper, the structure of the box is like a drawer. By pulling out the inner box, customer could experience a sunrise movement.
Oblikovalski izziv: Transferring iconic sunrise movement to tangible packaging design is the challenge of this project. By studying how customers will open the box, we apply this concept to the packaging design, and make them experience this beautiful and magic moment.
Raziskave: Before the project starts, we collect all the natural environment material from Ali Mountain includes plants, animals, insects and natural movements. Those materials inspire us to design this unique packaging which transfer the local elements to tangible packaging structure. By open the packaging, customers can experience the beauty of Ali Mountain.
Inspiracija: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.
Trajanje projekta: The project started in July 2021 and finished in January 2022 in Taipei, Taiwan. The product started to sell from January 2022 until now.
Potek delovanja: The packaging of the gift box is designed with the iconic sunrise view at Ali Mountain as its first impression. When customer holding the box, they would look forward to seeing the content inside. The process of unboxing the gift is a journey that could experiencing how beautiful the sunrise is, that is just like a ceremony to open the treasure from the mountain.

Inside the gift box, the small packs of the coffee are printed with the local nature and culture elements. The silhouette-like design shows those creatures are facing toward the admiring sun that is rising from the mountain Ali, which nurturing these treasure. When you taste the high quality coffee, those impressive experience will appear at the same time.
Patenti: Copyrights belong to Reshock Coffee and Union Atelier, 2022.
Trademark holder: Restock Coffee 2021.
Člani ekipe: Union Atelier
Brand Design Director: Weiche Wu
Senior Visual Designer: Jiasin Jhang
Zasluge za slike: Photographer: Weiche Wu