Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni – avtor Hu Jijun

Delo Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni avtorja Hu Jijun je izjemno cenjeni dobitnik prestižne nagrade 2023 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2023

Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni

avtor/ica: Hu Jijun

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

39,845

Potrjeni dobitnik nagrade

Preverite status nagrade za #150683

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni

Galaxy Trail X je oblikovanje embalaže za hrano ob prazniku sredine jeseni, razvito v sodelovanju s planetarijem. Zunanje ohišje je srebrna kovinska škatla v obliki trikotnika, oblike, izbrane zaradi svoje povezave z vesoljem in komunikacijo. Za razliko od običajnih ploskih kovinskih škatel je zgornji del ohišja dvignjen za en centimeter, kar izraža željo prebiti ravnino in seči do zvezd. Notranja obloga nadomešča plastično peno s kartonsko konstrukcijo, pritrjeno z zaskočnimi jezički in brez lepila. Škatla meri 361 krat 312 krat 75 milimetrov.

Priznanje

O nagradi Zlata nagrada A' Design Award

Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Galaxy Trail X Embalaža za hrano ob prazniku sredine jeseni ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Unlike the standard flat iron boxes, we elevated the top of the metal outer casing by 1 cm, which may result in an additional production and transportation cost. Despite the challenges posed by this modification, it is this yearning to "break through the plane and reach for the stars" that fuels humanity's boundless pursuit of the universe.
Dimenzije in embalaža: Length x width x height: 361*312*75mm
Oznake: Well-established brand innovation, trendy and cool, sustainable concept, astronomy and space-themed, ceremonial experience.
Proizvodna tehnologija: Traditional lining materials often use plastic materials such as EPE foam. Considering sustainability, our design adopts a cardboard structure that is fixed with interlocking tabs and requires no glue.
Oblikovalski izziv: Revitalizing traditional brands, rejuvenating traditional products and making them more youthful and trendy.
Raziskave: By utilizing data analysis, the population on TikTok and Tianmao was segmented, and user profiles were established with a focus on meeting user experience requirements.
Inspiracija: One mathematician proposed that the triangle is the most enigmatic and spiritual shape in the cosmos. Humans may attempt to contact extraterrestrial life by utilizing the communicative properties of this figure. The technologically advanced, space-grade silver iron box in the shape of a triangle encapsulates humanity's aspirations to connect with other forms of life in the universe. This jointly developed mooncake for the Planetarium provided inspiration.
Trajanje projekta: 2022.7-9, Shanghai
Potek delovanja: /