Siviano Italijansko Vino – avtor Valerii Sumilov

Delo Siviano Italijansko Vino avtorja Valerii Sumilov je izjemno cenjeni dobitnik prestižne nagrade 2023 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2023

Siviano Italijansko Vino

avtor/ica: Valerii Sumilov

Naročnik: Shumi Love Design

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

15,956

Potrjeni dobitnik nagrade

Preverite status nagrade za #151378

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Siviano Italijansko Vino

To delo je navdihnila Italija in vse, kar je povezano z njo: njene maskenbalne igre, njene skrivnosti, njene skrivne družbe, njeni klani in njena bogata kultura. Zasnova je želela odražati mističnost, skrivnostnost in svete želje. Potrošnik si z nakupom tega vina kupi vstopnico v privilegirano družbo, v tajni red, v katerega je vstop namenjen le izbrancem. Etiketa je izdelana v originalni kompleksni obliki. Poudarek je premaknjen v desno, da s svojo asimetrijo pritegne več pozornosti. To daje več estetike in mistike celotnemu konceptu oblikovanja.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Siviano Italijansko Vino je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Siviano Italijansko Vino se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Siviano Italijansko Vino sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The overriding task for the agency in this project was the creation of an integral image that would reflect the light and elegant feel of the product, and identify the drink’s region of origin.

The unique Italian spirit is contained within every drop of this wine, and that’s exactly what was required to embody in the packaging design.
Dimenzije in embalaža: Label: 86 mm X 145 mm. Paper: Vergé White
Oznake: italian, wine, siviano
Proizvodna tehnologija: Brand concept development, trade mark design, package design. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer. Paper: Velmart White. Post-print: gold stamping, embossing, tactile varnish
Oblikovalski izziv: The production process for the label involves additional printing and post-printing techniques that emphasize certain elements and make the overall composition more expressive. The use of advanced post-printing processes was thoughtfully planned out for the label. Their combination and use won't go unappreciated by the consumer, and on the shelf, the product will draw the attention of the most sophisticated connoisseurs of classic Italian wines.
Raziskave: We did market research on the competitive shelf. As a result of the research it became clear to us that Italian wines are not only about style, breed and brevity. But also mood, atmosphere, a special "feeling" - feeling and passion. That is what we tried to reflect in the design.
Inspiracija: The solution presented confirms in general lines the traditions of Italian wine packaging, while also carrying certain details that lend the composition a modern and fresh feel. First thing to note is the strict and minimalistic central piece, which serves as a kind of foundation for the more expressive elements located in the upper part of the label respectively.
Trajanje projekta: The project started in november 2022 in Italy. The product is intended for the European and U.S. markets.
Potek delovanja: The label has a unique form: artistic die-cutting of complex shape is performed. Part of the label is shaped. At the same time, the other part of the label is cut through. A powerful center of attraction is formed. This serves to draw attention to the manufacturer's brand and increases the status of the product.
Patenti: Copyright for all texts, images, designs, logo, website design www.shumilovedesign.eu belong to the company SC "SHLD GRUP" SRL.
All rights reserved.
© SHUMI LOVE DESIGN™, 2023
© VALERII SUMILOV, 2023
© SHLD GRUP SRL, 2023
Člani ekipe: Creative & Design Director: Valerii Sumilov, Designer: Valerii Sumilov and Visualizer: Maxim Kulikov
Zasluge za slike: Image #1 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #2 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #3 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #4 : Creator Valerii Sumilov / Visualizer Maxim Kulikov
Image #5 : Creator Valerii Sumilov / Visualizer Maxim Kulikov