Espresso Blagovna znamka kave – avtor Andromachi Kakava

Delo Espresso Blagovna znamka kave avtorja Andromachi Kakava je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2024

Espresso Blagovna znamka kave

avtor/ica: Andromachi Kakava

Naročnik: ABC Design Communication

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Barve

Dizajn

O dizajnu Espresso Blagovna znamka kave

Embalaža za kavo zaradi velike konkurence zahteva posebno oblikovanje. Raziskava, ki je temeljila na barvnem kodiranju espressa, je embalaži družine Sottos dala estetsko drugačno podobo. Barvna paleta embalaže tako opredeljuje mešanice kave in usmerja zavest potrošnikov k povezovanju barve z ustreznim okusom in aromo. Študija je bila poglobljeno razvita ob upoštevanju regionalnih materialov, ki poudarjajo blagovno znamko kave espresso Sottos Family.

Priznanje

O nagradi Železna nagrada A' Design Award

Espresso Blagovna znamka kave je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Espresso Blagovna znamka kave se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Espresso Blagovna znamka kave zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The Sottos family, based in Germany and having more than fifty years of experience in the production and packaging of coffee products, expanded its range with its most recent series of products designed exclusively for professional use: Espresso Linea Blue, Espresso Linea Rossa & Espresso Linea Aroma. Seeking uniqueness and visual creative ways of approach, coffee itself revealed the image of its aesthetic transformation.
Dimenzije in embalaža: Metallic Pouch: Width 155mm x Height 325mm
Oznake: espresso, sottos, coffee,
Proizvodna tehnologija: The symbol became the central pattern and characteristic feature of the packaging. The colors of the packaging, red, blue and orange, along with the dominant black color, make the packaging stand out and claim a prominent place in the display cases of coffee houses, breaking thusly the stereotype that wholesale products must remain invisible to the consumer.
Oblikovalski izziv: Strategically, among the multitude of coffee packaging available on the market, the creative line that would differentiate the product had to be found.
Raziskave: Coffee packaging requires special design due to the great competition. The research carried out based on the color coding of espresso, gave SOTTOS FAMILY an aesthetically different image on the packaging. Thus, the color palette of the packaging defines the coffee blends, leading the consumer's consciousness to combine color with the corresponding taste and aroma. The study was developed in depth taking into account the development of regional materials that highlight the SOTTOS FAMILY espresso coffee brand. In this way, the visual design with the pattern and the marking, was adopted in packaging and promotional material, making the brand quickly recognizable among competing coffee products.
Inspiracija: The logo of the series was inspired by the blend of coffee and its delightful aroma. The artistic approach was based on the linear top view of an espresso cup and the aroma that spreads in the space, stimulating coffee cravings. The pattern was given repetition in such a way that it can be a useful visual and in any other application needed so that it is recognizable for the entire series of coffees, but also for the actions that will follow in the promotion of the product.
Trajanje projekta: The project started in November 2019 in Athens and finished in December 2022 in Athens
Potek delovanja: An important aspect of the packaging design strategy was its aesthetics to be able to win over the public and at the same time win over the branded demand in catering areas. Sottos Family now gains a strategic high position, both qualitatively and aesthetically, in the packaging and retailing of coffee.
Člani ekipe: Costas Lakis
Andromachi Kakava