Martial Essence In Brew Embalaža za žgane pijače – avtor Zhejiang Sci-Tech University

Delo Martial Essence In Brew Embalaža za žgane pijače avtorja Zhejiang Sci-Tech University je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2024

Martial Essence In Brew Embalaža za žgane pijače

avtor/ica: Zhejiang Sci-Tech University

Naročnik: Zhejiang Sci-Tech University

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #154615

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Martial Essence In Brew Embalaža za žgane pijače

Bojevniško bistvo v vretju je oblikovanje embalaže za Laojiuhan, žgano pijačo iz kraja Yongjia v Wenzhouju. Zasnova uporablja Fenglin južni pest, lokalno borilno veščino, kot svoj glavni vizualni element. Zlate linije orisujejo šest klasičnih gibov, ime izdelka pa je zapisano v krepki kaligrafiji. Vzorec kapljice pod zadnjim znakom se navezuje na postopek destilacije. Steklenica ima črno mat površino in zlat kovinski pokrovček. Steklenica in pokrovček sta okrašena z vrezanimi motivi gora in rek, ki dodajajo regionalni značaj ter zagotavljajo boljši oprijem proti zdrsu. Steklenica vsebuje 500 mililitrov.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Martial Essence In Brew Embalaža za žgane pijače je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Martial Essence In Brew Embalaža za žgane pijače se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Martial Essence In Brew Embalaža za žgane pijače sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: A brewing process of an intangible cultural heritage brews Laojiuhan in Yongjia, Wenzhou. For its packaging, the design incorporates the Fenglin Southern Fist of Yongjia, also an intangible cultural heritage, as a creative element. It combines vivid martial arts images with vigorous calligraphy, and the black and gold colours present a sense of understated luxury. This design highlights the preciousness of Laojiuhan and pays tribute to and preserves the traditional culture.
Dimenzije in embalaža: Bottle: 500ml
Oznake: Yongjia LAOJIUHAN, Fenglin Southern Fist, Intangible Cultural Heritage, Calligraphic Fonts, Cultural Inheritance
Proizvodna tehnologija: The bottle features a subtle black matte finish, which is complemented by a metal cap in gold colour, giving it an understated yet luxurious texture, in keeping with the preciousness of distilling one hundred jins of yellow rice wine to get only three liangs of LAOJIUHAN. In addition, the bottle and cap are engraved with delicate mountain and river ornamentations, adding a unique visual appeal to the overall packaging design.
Oblikovalski izziv: In the design process, the challenge was showcasing the brewing feature and cultural depth. The designers outlined the classic movements of Southern Fist with concise lines to show strength and agility, echoing the handmade brewing and its benefit for meridian relaxation. The droplet pattern on the lower part of the character HAN symbolises its unique brewing process with preciousness. The bottle is engraved with delicate Yongjia mountain and river ornamentations, adding regional features.
Raziskave: After conducting market research, the design team discovered that many liquor packaging designs blindly prioritise fancy visuals over regional cultural characteristics and depth, resulting in pretty but superficial packaging. To promote the local culture and create new market opportunities, the packaging of LAOJIUHAN ingeniously blends the intangible cultural heritage element of Fenglin Southern Fist with regional landscape features, resulting in a visual identity rich in brand recognition.
Inspiracija: The packaging design draws inspiration from Yongjia Fenglin Southern Fist, utilising smooth golden lines to depict six classic movements that showcase vitality and strength, perfectly aligning with the benefit of Laojiuhan for meridian relaxation. Meanwhile, the product name is written in Xingkai with solid and bold strokes, and the droplet pattern on the lower part of character Han reflects the brewing process of Laojiuhan, which is collecting beads like sweat during distillation.
Trajanje projekta: The project was designed and developed in June 2023 in Hangzhou and launched in October 2023 in China.
Potek delovanja: The engraved mountain and river designs on the bottle and cap are both visually pleasing and functional. The embossed texture enhances the visual hierarchy and enriches the tactile sensation. Meanwhile, it symbolises Yongjia, the hometown of LAOJIUHAN, where fertile landscapes nourish excellent liquor, deepening consumer understanding and impressions of the product. In addition, the texture has an antislip effect, providing users with a more secure grip, especially when pouring liquor.
Člani ekipe: Feiyang Yuxue, Le He, Qingrui Du, Qingjie Zhang, Hongyi Wang