Yellow Crane Tower Embalaža za vodo – avtor Jin Zhang

Delo Yellow Crane Tower Embalaža za vodo avtorja Jin Zhang je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2024

Yellow Crane Tower Embalaža za vodo

avtor/ica: Jin Zhang

Naročnik: Wuhan Sanbu Brand Design

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #154744

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Barve

Dizajn

O dizajnu Yellow Crane Tower Embalaža za vodo

To je pitna naravna izvirska voda, ki jo proizvaja Yellow Crane Tower. Oblikovalec uporablja metodo risanja znakov za preseganje meje med besedilom in grafiko ter vključuje 3500 let staro kulturo Wuhana v tri znake Yellow Crane Tower, s čimer nenehno krepi blagovno znamko in mestni kontekst. Navdih za oblikovanje pokrovčka izhaja iz nesmrtnika na žerjavu v White Cloud Yellow Crane in posreduje nesmrtni čar stolpa Yellow Crane Tower.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Yellow Crane Tower Embalaža za vodo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Yellow Crane Tower Embalaža za vodo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Yellow Crane Tower Embalaža za vodo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is a very special water, the most famous landmark of Wuhan, China, the Yellow Crane Tower. It witnesses the history and culture of this region for thousands of years. Designers use painting to draw the most representative elements and combine them into Chinese characters for product names, breaking the boundaries between text and graphics.
Dimenzije in embalaža: 225mmx60mmx60mm
Oznake: Packaging design, Yellow Crane Tower, Water, illustration, Chinese design, Wuhan Sanbu brand design
Proizvodna tehnologija: In order to better showcase the water quality, the proportion of bottle stickers should be kept as small as possible, allowing large areas of bottles to be exposed and allowing consumers to see the crystal clear water more intuitively.
Oblikovalski izziv: The biggest challenge lies in making choices. The culture of a city that has been around for thousands of years is very rich, but in the end, the designer focuses on the brand name and focuses on the brand as the core, narrowing the scope while also showcasing the city's culture.
Raziskave: The brand wants to make this water a product with local cultural characteristics, so they initially determined their research direction and deeply explored local culture. Taking Yellow Crane Tower as the core area, they will focus on many aspects, which can not only closely connect with the brand, but also showcase urban culture.
Inspiracija: The thousands of years of exclusive culture in this region have inspired designers. In traditional Chinese aesthetics, there are paintings in words and characters in paintings. This unique expression technique makes this product design unique.
Trajanje projekta: The project started in Wuhan, China in July 2023 and was completed in Wuhan, China in September 2023. It is expected to be sold in China in October 2023.
Potek delovanja: The designer first started with the study of urban culture and selected the most representative elements of the city's thousands of years of culture. Then, combined with the size of the label, they decided to use illustrations combined with Chinese characters to design, so that there are characters in the picture and pictures in the characters.