Miok Embalaža za mlečno pivo – avtor Iris Fan

Delo Miok Embalaža za mlečno pivo avtorja Iris Fan je izjemno cenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2024

Miok Embalaža za mlečno pivo

avtor/ica: Iris Fan

Naročnik: Miok

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #155700

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Barve

Dizajn

O dizajnu Miok Embalaža za mlečno pivo

Miok je oblikovanje embalaže za mlečno pivo, ki se prodaja v pločevinkah. Pijača združuje sladko-kislo mleko s pivskimi mehurčki ter vsebuje probiotike in nizko stopnjo alkohola. Oblikovalski koncept je mešanje. Okoli lebdečih črk Miok se dve tekoči obliki zlivata v novo formo. Vizualni jezik je drzen, dinamičen in radosten. Logotip je glavni element na pločevinki, zato je blagovna znamka na trgu zlahka prepoznavna. Vsaka pločevinka vsebuje 375 mililitrov. Sistem embalaže vključuje darilne škatle, transportne škatle in prenosne škatle za spletno prodajo in prodajo v trgovinah.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Miok Embalaža za mlečno pivo je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Miok Embalaža za mlečno pivo se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Miok Embalaža za mlečno pivo je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
Dimenzije in embalaža: 375mL per can
Oznake: Mixing, Milk Beer, Packaging, Can, Miok
Proizvodna tehnologija: The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.

Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design.
Oblikovalski izziv: One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
Raziskave: The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
Inspiracija: The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
Trajanje projekta: The project started in May 2021 in Hang Zhou, China, and finished in March 2022
Potek delovanja: The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
Patenti: Copyrights belong to IBEA, 2021
Člani ekipe: Iris Fan
Zasluge za slike: Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao