Shan Ling 3 Škatla za pakiranje – avtor Shanghai Kuyekuye Technology Co., Ltd.

Delo Shan Ling 3 Škatla za pakiranje avtorja Shanghai Kuyekuye Technology Co., Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2024

Shan Ling 3 Škatla za pakiranje

avtor/ica: Shanghai Kuyekuye Technology Co., Ltd.

Naročnik: 361°kids

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

10,865

Potrjeni dobitnik nagrade

Preverite status nagrade za #156355

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Shan Ling 3 Škatla za pakiranje

Shan Ling 3 je limitirana izdaja embalažne škatle, namenjene shranjevanju obutve, oblačil in dodatkov za komplet športne ekipe. Trikotna oblika se razlikuje od običajnih pravokotnih škatel in omogoča, da vsi predmeti ležijo v notranjosti povsem ravno. Ena škatla ustreza velikostim obutve od 31 do 43, oblačila pa so zvita v rolo, da se med transportom ne mečkajo. Uporabljeni so okolju prijazni materiali, zmanjšan volumen in teža pa znižujeta porabo materiala in stroške logistike. Grafična podoba črpa navdih iz kitajske kaligrafije in legende o šaranu, ki preskoči vrata zmaja, pri čemer so ključni elementi riba, vrata in voda.

Priznanje

O nagradi Železna nagrada A' Design Award

Shan Ling 3 Škatla za pakiranje je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Shan Ling 3 Škatla za pakiranje se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Shan Ling 3 Škatla za pakiranje zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
Dimenzije in embalaža: Width 480 mm x Depth 540 mm x Height 115 mm
Oznake: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
Proizvodna tehnologija: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
Oblikovalski izziv: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
Raziskave: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
Inspiracija: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Trajanje projekta: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
Potek delovanja: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
Člani ekipe: Creative Director: Xusong Wang
Designer: Xiao Dong