Eastroc Amla Juice Embalaža za pijače – avtor Guangzhou ID Advertising Co.,Ltd

Delo Eastroc Amla Juice Embalaža za pijače avtorja Guangzhou ID Advertising Co.,Ltd je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2024

Eastroc Amla Juice Embalaža za pijače

avtor/ica: Guangzhou ID Advertising Co.,Ltd

Naročnik: Guangzhou ID Advertising Co.,Ltd

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

14,081

Potrjeni dobitnik nagrade

Preverite status nagrade za #159061

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Eastroc Amla Juice Embalaža za pijače

Eastroc Amla Juice je oblikovanje embalaže za sadni sok. Embalažo zaznamuje mehak zelen ton, ki odraža naravno barvo sadeža amle in nakazuje osvežilne ter prebavi koristne lastnosti pijače. Na vratu steklenice in na kartonski embalaži so v neprekinjenem čipkastem vzorcu razporejene tri pike, ki krepijo vizualno prisotnost izdelka na polici. Povečane slike sadežev amle so razporejene po etiketi v šahovnici, kar pritegne pozornost in nakazuje visoko vsebnost soka. Sok je polnjen v cilindrično PET steklenico s polno etiketo, natisnjeno z okolju prijaznim črnilom.

Priznanje

O nagradi Železna nagrada A' Design Award

Eastroc Amla Juice Embalaža za pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Eastroc Amla Juice Embalaža za pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Eastroc Amla Juice Embalaža za pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This project relates to the packaging design of an Amla juice. Amla is known for its benefits of cleansing palate and promoting digestion. The package is visually dominated by Morandi green. The fusion of the natural fruit green of Amla is perceived fresh and comfortable, creates a visual implication of "no burden on stomach after having a big meal". The use of three dots arranged continuously forms a super lace, which is applied on the bottleneck and carton to extend the shelf space visually. The continuous Amla image symbols are staggered to draw attention and highlight the high juice content of Amla Juice.
Dimenzije in embalaža: Large bottle size: L 230mm x W 70mm x H 70mm
Small bottle size: L 55mm x W 55mm x H 170mm
Oznake: Package, Drinks, Visuals, Amla Juice, Palate cleansing, Super Strong
Proizvodna tehnologija: The drink is packaged in a simple cylindrical PET bottle with a fully covered label design. The label paper is printed with eco-friendly ink to prioritize environmental protection. The use of flexographic printing ensures that the label pattern is presented clearly and vividly, creating a soft and comfortable color effect. Additionally, the package design features a large area of matte oil and partial varnish finish to enhance the overall intimacy of the product.
Oblikovalski izziv: Choosing the main color tone of the packaging is a critical and challenging task, as it directly influences the initial impression and overall ambiance conveyed by the product. The natural fruity green color of Amla perfectly exhibits the benefits of this beverage in cleansing the palate and promoting digestion. That’s why the designer had to ensure that the chosen color would not intervene or overshadow the natural green hue of Amla and took appropriate design techniques to highlight this color effectively when deciding on the color scheme.
Raziskave: Distinctive visual elements play a crucial role in readily identifying brand and leaving a deep impression. In this particular design, the designer used enlarged, staggered combination pictures of three Amla fruits as a visual hammer for identification purpose. This was transformed into a decorative pattern of three dots with lace extending to the bottle top area, in order to deepen the consumer's memory of the product.
Inspiracija: The packaging design is a crucial part of the design clearly informing consumers of the fact that the product contains real and high content of Amla Juice. The design team has proposed loading 20, 26, and 88 fruits that match different volumes in order to quantify the number of Amla fruits used. This way enhances consumers' awareness of the high content of Amla Juice and creates a strong motive for purchase.
Trajanje projekta: The packaging design project kicked off in Guangzhou in December 2022 and successfully wrapped up in March 2023 after three months of working on it. Subsequently, it was officially released to the public in June 2023 in Guangzhou.
Potek delovanja: The fresh visual effect of the packaging enhances the communication of the product benefits to the consumer, offering a full set of comprehensive visual feelings. When it comes to interactive experience, user can either unscrew the cap and consume the product directly or pour it into a glass. In order to preserve the flavor and benefits of the product for future drinking, it is essential for the user to securely screw the cap after each use.
Člani ekipe: Yilin Lu, Zijun Liu,Jianchao Chen