Catvas Mačja praskalka – avtor Livelyhood Ltd.

Delo Catvas Mačja praskalka avtorja Livelyhood Ltd. je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje izdelkov za nego, igrače in potrebščine za živali.

ŽeleznaNega živali· 2024

Catvas Mačja praskalka

avtor/ica: Livelyhood Ltd.

Naročnik: Livelyhood

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Nega živali

33,791

Potrjeni dobitnik nagrade

Preverite status nagrade za #159966

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Catvas Mačja praskalka

Catvas je nov izdelek za hišne ljubljenčke, ki preoblikuje praskanje iz destruktivnega vedenja v ustvarjalni proces. Omogoča tako ljudem kot mačkam priložnost, da skupaj soustvarjajo svoje življenjske prostore. Zasnovana dvoslojna tkanina med mačjim praskanjem postopoma razkriva edinstven slikarski učinek. Zamenjane tkaninske plošče za praskanje niso več zgolj zavržene kot odpadki, temveč služijo kot spomin, ki na bolj umetniški način beleži in ohranja sledi mačkinega življenja.

Priznanje

O nagradi Železna nagrada A' Design Award

Catvas Mačja praskalka je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Catvas Mačja praskalka se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Catvas Mačja praskalka zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Catvas is a new pet product that transforms scratching from a ‘destructive’ behavior into a ‘creative’ process. It offers both people and cats the chance to co-create their living spaces together. The specially designed double-layered fabric gradually reveals a unique painting-like effect during cats’ scratching behavior. The replaced fabric scratching panels are no longer simply discarded as waste; instead, they act as memorials, recording and preserving the cat’s traces of life in a more artistic way.
Dimenzije in embalaža: 300 mm x 430 mm x 370 mm
Oznake: Cat Painting, Pet Product, Co-creation Across Species
Proizvodna tehnologija: Catvas is made by materials which are mostly recyclable such as wood, aluminum, and fabric made of old cloths and mycorrhiza. It is manufactured-friendly with easy-to-assemble components, by which the packaging costs and waste during transport can be significantly reduced. Regarding to the specially designed multi-layered fabric, the top layer is thinner, which means it can be scratched more easily.
Raziskave: For cats: From cats’ perspective, the scratching board is not only for meeting the demand for regular removal of surface nails but also a way for cats to vent their emotions and leave pheromones. With the increase of pheromones, the cat will also generate more emotional links with the scratching board.

For people: We found that many cat owners collect cat-related objects, such as cat hair and toys. The reason why cat scratching boards are not left behind is that they are defined as consumables. Transforming the concept of "consumables" into "artwork" will also satisfy people's need to collect old things.
Inspiracija: From a human’s perspective, the scratching behavior of cats is usually regarded as ‘destructive.’ Cats love to scratch almost anything they can see, including fabric sofas, leather seats, and even stereos. This often results in something people dislike. But what if we view this phenomenon from a different perspective? Catvas can facilitate a re-examination of the norm, encouraging people to reflect on the new relationship between humans and companion animals.
Trajanje projekta: The project started in January 2023 in Shanghai and finished in December 2023 in Shanghai.
Potek delovanja: The L-shape structure fits in with the cat's stretching habits and the removable double-layered fabric panel can be easily replaced. In the process of the cat scratching, the underlying fabric is constantly exposed, thus gradually presenting a unique visual effect which is similar to a painting, which can be customized with frames as decorations at home.
Člani ekipe: Mingye Wang
Xuyang Zhang
Xiaofang Li