Quiksip Embalaža pijač – avtor Kush Kaveh

Delo Quiksip Embalaža pijač avtorja Kush Kaveh je izjemno cenjeni dobitnik prestižne nagrade 2024 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2024

Quiksip Embalaža pijač

avtor/ica: Kush Kaveh

Naročnik: Neoclio

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

13,111

Potrjeni dobitnik nagrade

Preverite status nagrade za #160064

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Quiksip Embalaža pijač

Quiksip odraža preprosto lepoto narave s svojo čisto, monokromatsko zasnovo, ki poudarja pravi okus sadja. Je premišljena stvaritev za tiste, ki cenijo pristnost in trajnostnost, z minimalističnim šarmom, ki presega trende. Kontrast v paleti naravno izpostavi vsak okus, zaradi česar je vsaka pločevinka poznano, a hkrati sveže odkritje. Z skrbno izbranimi barvami in jasno tipografijo Quiksip ponuja iskreno okusno izkušnjo, ki združuje skromno zasnovo z globokim spoštovanjem do čiste dobrote narave.

Priznanje

O nagradi Železna nagrada A' Design Award

Quiksip Embalaža pijač je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Quiksip Embalaža pijač se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Quiksip Embalaža pijač zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Quiksip's packaging design masterfully encapsulates the pure essence of fruit with its bold, monochromatic color scheme, guaranteeing an eye-catching presence on any shelf. The design's minimalist ethos, characterized by sharp contrasts and dynamic illustrations, forms a direct bond with consumers who value genuine simplicity and authenticity. More than just aesthetically pleasing, the stark, high-contrast visuals serve as a powerful testament to Quiksip's dedication to excellence and purity in the competitive marketplace.
Dimenzije in embalaža: The Quiksip beverage packaging follows the standard dimensions of a Coca-Cola can, measuring 66mm in diameter by 125mm in height, reflecting a standard 330ml volume capacity. The cans are made from lightweight yet durable aluminum, ensuring both portability and sustainability. This size is chosen for its convenience and familiarity among consumers, fitting comfortably in hand and in standard cup holders.
Oznake: Minimalist Beverage Packaging, Sustainable Design, Eco-Friendly Materials, Bold Monochromatic Aesthetics, Consumer Engagement, Flavor Visualization, Intuitive User Experience, Modern Design Trends, Environmental Sustainability, Beverage Industry Innovation
Proizvodna tehnologija: Quiksip's packaging was realized through state-of-the-art digital printing technology, allowing for crisp, vibrant graphics that maintain fidelity to the original design intent. The use of eco-friendly inks and recyclable aluminum materials reflects a commitment to sustainability. Precision in the printing process ensures that each can's illustration is not only visually impactful but also resistant to wear from handling and refrigeration.
Oblikovalski izziv: The primary challenge in the Quiksip design project was striking a balance between aesthetic appeal and practical functionality, within the constraints of sustainable production methods. Navigating the historical and social expectations for beverage packaging, while also adhering to current environmental regulations, posed a significant hurdle. Internally, Wrestled with creating a visually distinctive design that could stand out in a saturated market without compromising on eco-friendliness.
Raziskave: The Quiksip project embarked on qualitative research to understand consumer preferences in beverage packaging. Objectives centered on identifying key factors influencing purchase decisions, with a methodology that combined surveys and focus groups. Tools included online survey platforms and in-person discussion sessions, involving participants ranging from young adults to middle-aged consumers.
Inspiracija: Quiksip's design roots in a profound appreciation for fruit's natural allure, distilled to its core in our packaging. Beyond trends, The design resonates with a new generation's ethos: authenticity, clarity, and minimalism. The monochromatic, high-contrast visuals and uncluttered typography foster a genuine bond with discerning consumers, mirroring their preference for the unadorned truth in both flavor and design.
Trajanje projekta: The Quiksip project was initiated and completed within the timeframe of January to February 2024 in Izmir, Turkey. This design endeavor was crafted for a client based in Orange County, California. The project's swift execution over two months reflects an efficient design process, showcasing the ability to deliver high-quality, impactful packaging solutions in a standard amount of time. This international collaboration underscores the global reach and appeal of the Quiksip brand and its packaging design.
Potek delovanja: The Quiksip can is designed for intuitive use, with a simple pull-tab mechanism for opening. This universal interaction ensures ease of access to the beverage, making it approachable for a wide audience. The design's visual cues, such as the vivid fruit illustrations and color coding, guide the user's choice, allowing for quick identification of flavors. The lightweight, ergonomic form factor of the can enhances the drinking experience, ensuring comfort and satisfaction. Quiksip's design facilitates a seamless transition from the consumer's initial visual attraction to the physical act of enjoying the drink, optimizing both functionality and aesthetic appeal.
Člani ekipe: Kush Kaveh
Zasluge za slike: Designer Kush Kaveh, Quiksip Can Design, 2024.