Delo Kweichow Moutai Sanhua Flying Apsaras Embalaža za baijiu avtorja Ying Song Brand Design Shenzhen Co., Ltd je izjemno cenjeni dobitnik prestižne nagrade 2024 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2024

Kweichow Moutai Sanhua Flying Apsaras Embalaža za baijiu

avtor/ica: Ying Song Brand Design Shenzhen Co., Ltd

Naročnik: Kweichow Moutai Co.,Ltd.

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #160697

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Dizajn

O dizajnu Kweichow Moutai Sanhua Flying Apsaras Embalaža za baijiu

Kweichow Moutai Sanhua Flying Apsaras je oblikovanje embalaže za kitajsko žgano pijačo baijiu. Zasnova uporablja motiv letečih apsar iz dunhuanških fresk, element, ki ga najdemo tudi v blagovni znamki. Figura je ročno naslikana v slogu starodavne kitajske stenske umetnosti in postavljena na svetlo rumeno ozadje, barvo, značilno za dunhuanške freske. Škatla se odpira z desne strani, steklenico v notranjosti pa obdajajo dvoslojni okraski v obliki oblakov. Steklenica se odpre s kovinskim pokrovčkom na vrhu. Škatla je izdelana iz papirja, steklenica pa iz keramike in kovine.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Kweichow Moutai Sanhua Flying Apsaras Embalaža za baijiu je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Kweichow Moutai Sanhua Flying Apsaras Embalaža za baijiu se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Kweichow Moutai Sanhua Flying Apsaras Embalaža za baijiu je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Dimenzije in embalaža: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Oznake: Chinese Baijiu packaging, packaging design
Proizvodna tehnologija: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Oblikovalski izziv: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Raziskave: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Inspiracija: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Trajanje projekta: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Potek delovanja: The box is opened from the right side, and the bottle is opened from the top metal cap
Člani ekipe: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Zasluge za slike: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen