Delo Guotai Longjiu Zuncang Embalaža za bajiu avtorja Ying Song Brand Design Shenzhen Co., Ltd je izjemno cenjeni dobitnik prestižne nagrade 2024 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2024

Guotai Longjiu Zuncang Embalaža za bajiu

avtor/ica: Ying Song Brand Design Shenzhen Co., Ltd

Naročnik: Guizhou Guotai Liquor Group Co., Ltd.

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #161485

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Dizajn

O dizajnu Guotai Longjiu Zuncang Embalaža za bajiu

Guotai Longjiu Zuncang je embalažna zasnova za vrhunski kitajski bajiu, proizveden na območju reke Chishui. Zlati osrednji vzorec spominja na reko Chishui, ki prečka planoto Yunnan-Guizhou, in na zmaja, ki potuje skozi oblake. Keramična steklenica je oblikovana kot cesarski žad pečat in je na vrhu zaprta s kovinskim pokrovčkom. Brokat, tradicionalna kitajska tkana tekstilija, tvori etiketo in spominja na tkanino cesarskih zmajevih oblačil. Ročno narisane linije zmaja so bile pretvorjene v podatke pik za tkalski stan. Steklenica meri 90 x 90 x 215 milimetrov.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Guotai Longjiu Zuncang Embalaža za bajiu je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Guotai Longjiu Zuncang Embalaža za bajiu se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Guotai Longjiu Zuncang Embalaža za bajiu sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This is a high-end product called "Dragon", produced in the famous liquor-producing area "Chishui River". The golden visual center looks like the Chishui River flowing through the Yunnan-Guizhou Plateau, and like a dragon shuttling in the clouds. Ceramics and brocade are two great inventions of China. The ceramic bottle is shaped like an imperial seal, and brocade is used for the wine label, just like the fabric used to make the emperor's dragon robe, reflecting both the nobility and scarcity of the product.
Dimenzije in embalaža: bottle
90mm x 90mm x 215mm
Ceramic, metal, brocade
Oznake: Chinese Baijiu packaging, packaging design
Proizvodna tehnologija: We referenced a large number of royal dragon patterns for the redesign, striving to follow the beautiful shapes and postures of classical dragon patterns. However, rendering complex dragon patterns on woven fabrics is a very difficult challenge. The artistic value of Chinese brocade lies in how the brocade is made by converting hand-drawn lines into pixel-like dot-matrix data, which is then converted into a loom to render the original pattern as realistically as possible.
Oblikovalski izziv: The most difficult part was how to realistically render the intricate dragon pattern on the brocade fabric. This involves the field of textile technology, and our designers need to understand the manufacturing methods and processes of brocade. We need to combine design solutions with actual technology to ensure the perfect presentation of the final product as much as possible.
Raziskave: Research type: Liquor packaging; Research goal: Promote project sales; Method: Design a new project; Data collection: Start with customer purchasing preferences; Tools used: Design software; Effect: The project started smoothly and the sales situation was very good.
Inspiracija: The shape of the emperor's jade seal and the five-clawed golden dragon pattern woven using weaving techniques on the emperor's dragon robe inspired me to create.
Trajanje projekta: The project started in Shenzhen in October 2022, it was completed in December 2023 and went on sale in China around December 18, 2023.
Potek delovanja: Bottle with metal cap from top
Člani ekipe: Creative Director: Yingsong Chen
Design: Li Haibo, Cheng Wenbing,
3D: Hu Wei
Zasluge za slike: IMAGE#1: Yingsong Chen,
IMAGE#2: Yingsong Chen,
IMAGE#3: Yingsong Chen,
IMAGE#4: Yingsong Chen,
IMAGE#5: Yingsong Chen,