Scarlet Higienski vložki – avtor Masoud Najafi Amirkiasar

Delo Scarlet Higienski vložki avtorja Masoud Najafi Amirkiasar je izjemno cenjeni dobitnik prestižne nagrade 2025 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

SrebrnaEmbalaža· 2025

Scarlet Higienski vložki

avtor/ica: Masoud Najafi Amirkiasar

Naročnik: Scarlet

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Scarlet Higienski vložki

V nasprotju z neudobjem in omejitvami, ki jih ženske doživljajo med menstruacijo, je koncept embalaže higienskih vložkov Scarlet navdihnjen z idejami svobode in olajšanja, lastnostmi, ki jih izdelek zagotavlja. Narava daje občutek miru in svobode, ki ga sodobnemu mestnemu življenju pogosto primanjkuje. Za zajemanje tega čustvenega olajšanja črpa oblikovanje embalaže navdih iz naravnih pokrajin in uporablja nežne akvarelne tehnike za izražanje teh občutkov. Rezultat je pomirjujoč, poetičen vizualni jezik, ki se ujema z obljubo izdelka o udobju in skrbi.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Scarlet Higienski vložki je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Scarlet Higienski vložki se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Scarlet Higienski vložki je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Watercolor illustration brings a pleasant and relaxing feeling, which can attract the audience and convey this feeling of relaxation among other products on the store shelf. A feeling that they desperately need during periods
Dimenzije in embalaža: Width 110 mm x Depth 80mm x Height 96 mm
Oznake: Sanitary Pad, Packaging, Design, watercolor, Landscape
Proizvodna tehnologija: The design of this product is a combination of hand and computer illustrations. Printed on the polyethylene packaging film.
Oblikovalski izziv: The most challenging part of this project was maintaining a balance between the aesthetic aspects of the design and its functionality.
The mission of this package was to catch the eyes of customers and convey a sense of peace. Also, take the market share in the consumer's shopping basket among the known competitors.
Raziskave: The discovery phase included market and competition analysis. The focus of this study was on the design style and look and feel of existing products by conducting market visits and desktop research.
The conclusion of this study showed that in the design of the packaging of most of the products available in the Iranian market, no attention has been paid to displaying an image that gives the audience a sense of relaxation, and this is a point that can be used and differentiated.
Inspiracija: The design shows a sense of liberation, freedom, and peace.
For this, I went to nature and its peace. Showing a landscape of different plains with flowers and trees inspires a pleasant feeling to the audience.
Trajanje projekta: The project started in Istanbul in May 2023 and finished in January 2024. Printed and Published in Iran
Potek delovanja: This product is chosen by the buyer because of its pleasant and eye-catching design.
Člani ekipe: Designer and Illustrator: Masoud Najafi
Zasluge za slike: Illustrator: Masoud Najafi