Piernas Largas Embalaža za vino – avtor Ian Wallace

Delo Piernas Largas Embalaža za vino avtorja Ian Wallace je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2025

Piernas Largas Embalaža za vino

avtor/ica: Ian Wallace

Naročnik: Piernas Largas

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #163685

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Dizajn

O dizajnu Piernas Largas Embalaža za vino

Piernas Largas je oblikovanje embalaže za paleto štirih vin. Vsaka steklenica nosi svoje ime, koncept in ilustracijo, navdihnjeno po značajih in trenutkih, znanih mladim v Čilu. Barvita grafika želi spodbuditi pogovore in narediti steklenico osrednji element na družabnih srečanjih. Vsaka steklena steklenica vsebuje 750 ml, je visoka 300 mm in tehta 710 g. Motiv je nanesen s trpežno termično skrčljivo folijo, ki je odporna na hlajenje v hladilniku. Namen je ponuditi igrivo alternativo tradicionalni predstavitvi vina.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Piernas Largas Embalaža za vino je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Piernas Largas Embalaža za vino se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Piernas Largas Embalaža za vino sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: These bottles seeks to surprise and generate a new experience for millennial wine consumers with a disruptive and creative proposal of four different types of mixology. A range of products that personifies the bottle with characteristics or typical moments that young people experience today in Chile. In each product we find a design to represent the concepts that were developed, disruptive and youthful. A new product for each moment.
Dimenzije in embalaža: Height 300 mm, neck height 10 mm, capacity 750 ml, internal mouth diameter 17,40 mm, maximum diameter 92,50 mm, weight 710 g.
Oznake: Wine, Alcohol, Drink, Beverage, Bottle, Packaging, Design, Wild, Disruptive, Spirits
Proizvodna tehnologija: For the development were manufactured bottles type P10 conical corona, with a capacity of 750 ml for each bottle, corona mouth, height of 300 mm, height of 10 mm chopped, inner diameter of the mouth 17,40 mm, diameter greater than 92,50 mm and a total weight of 710 g. The design was developed and incorporated into the bottle in a high quality and durable heat shrinkable resistant to refrigeration.
Oblikovalski izziv: Chile is known as one of the countries with the best grapes in the world, where it is a great challenge to develop a new brand. However, who really conveys an experience through the magic of chilean wine. One of the objectives was to completely break the pattern with a disruptive, youthful, happy proposals that generate funny conversations among their consumers. Concepts that break the current scheme to transform it into a world full of color and laughter.
Raziskave: Sessions of brand strategy were organized. In the first meeting, the product objectives, such as target audience and brand impressions, were discussed. The second meeting was 45 min interviews with 30 young people and families, in two categories, alcohol consumers and non consumers. To finalize the brand strategy, the data that emerged from the interviews was conceptualized. This is where the creative process of design and conceptualization was born.
Inspiracija: The first bottle has the name of coqueton which means flirty, it was developed as a leopard, expressing seduction. The second bottle is called wine not in reference to why not, which is the freedom to dare to break the prejudices that women feel today, to love each other as one is. The third bottle is called pierna pelua, which in Chile means hairy leg, in reference to the hippie group. The last bottle is named pierna pela, which in Chile means to kiss anyone, generating laughter among friends.
Trajanje projekta: The project started in Santiago, Chile and finished in Concon, Chile and a year of production.
Potek delovanja: Wine Mixer offers an experience for young people. A product that seeks to build loyalty and be the centerpiece of the party. Proposing different concepts in its design, to interact with consumers and produce a pleasant experience when sharing. That flirtatious people can feel proud to be the gallants of the party, that women feel free to love each other as they are, that our hippie friends vibrate with the colors and for those who give kisses at parties, a bottle full of love.
Člani ekipe: Freelance Designer: Ian Wallace
Zasluge za slike: Images: Ian Wallace