Hong Lou Meng Dream Ten Embalaža za žgane pijače – avtor Chuan Zhang

Delo Hong Lou Meng Dream Ten Embalaža za žgane pijače avtorja Chuan Zhang je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ŽeleznaEmbalaža· 2025

Hong Lou Meng Dream Ten Embalaža za žgane pijače

avtor/ica: Chuan Zhang

Naročnik: Chuan Zhang

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #164550

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Hong Lou Meng Dream Ten Embalaža za žgane pijače

Hong Lou Meng Dream Ten je luksuzna embalažna zasnova za baijiu, tradicionalno kitajsko žgano pijačo. Silhueta steklenice sledi obrisu strehe Vrta Veličastnega razgleda (Grand View Garden), prizorišča iz klasičnega romana Sanje o rdeči sobi. Vzorci listov trpotca so razporejeni okoli steklenice v plasteh, ki spominjajo na nagubana krila. Steklenica je izdelana iz fine keramike in dodelana s cloisonné emajlirano tehniko, tradicionalno kitajsko obrtjo. Kontrastne barve poudarjajo jasnost oblike. Oblika omogoča enostavno rokovanje in odpiranje, jasno označevanje pa zagotavlja pregledne informacije o izdelku.

Priznanje

O nagradi Železna nagrada A' Design Award

Hong Lou Meng Dream Ten Embalaža za žgane pijače je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Hong Lou Meng Dream Ten Embalaža za žgane pijače se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Hong Lou Meng Dream Ten Embalaža za žgane pijače zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Dimenzije in embalaža: 150*300*115mm
Oznake: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Proizvodna tehnologija: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Oblikovalski izziv: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Raziskave: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Inspiracija: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Trajanje projekta: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Potek delovanja: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Člani ekipe: Chuan Zhang