Vegetable Box Embalaža – avtor Kikumi Yoshida

Delo Vegetable Box Embalaža avtorja Kikumi Yoshida je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2025

Vegetable Box Embalaža

avtor/ica: Kikumi Yoshida

Naročnik: Hagata Farm

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Preverite status nagrade za #164661

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Dizajn

O dizajnu Vegetable Box Embalaža

Zasnova ponovno osmišlja zelenjavo kot umetnost, rojeno iz zemlje, in pritegne čutila s svojo podobo in aromo. Motiv, navdihnjen s soncem, odseva prerez korenja in simbolizira povezavo med podarjalcem in prejemnikom. Ta zasnova predstavlja znano zelenjavo na nov in ustvarjalen način. Nalepke so izdelane iz materialov, ki ohranjajo celovitost embalaže in omogočajo ponovno uporabo po podarjanju. Ta premišljen pristop povečuje zaznano vrednost zelenjave, jo naredi bolj smiselno kot darilo ter poglablja izkušnjo tako za podarjalca kot za prejemnika.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Vegetable Box Embalaža je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Vegetable Box Embalaža se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Vegetable Box Embalaža sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Vegetables are envisioned as "art born from the soil," engaging our senses through their appearance and aroma. The design motif, reminiscent of the sun, symbolizes a cross-section of a carrot, fostering connections between giver and receiver. This initiative reintroduces familiar vegetables in a novel light. The labels are made from materials that do not harm the packaging, allowing use after gifting. This approach enhances the value of the vegetables, making them a more meaningful gift.
Dimenzije in embalaža: 300 mm (w) x 235 mm (d) x 70 mm (h)
Oznake: gift, package design, farmer, vegetable, foil stamping
Proizvodna tehnologija: This gift box is designed primarily to hold carrots and other root vegetables. Before creating the design, we carefully examined the carrots from various angles and chose a paper that highlights their vibrant colors. To enhance the visual appeal, we applied transparent foil stamping on the top surface, creating a symbol that resembles a sun, inspired by the cross-section of a carrot. The interior of the box features a deep gray color, accompanied by brand description text that articulates the brand concept. This thoughtful design not only showcases the beauty of the vegetables but also communicates the essence of the brand effectively.
Oblikovalski izziv: The value of carrots in the market is very low. The concept and difficult part of the project was to break that common sense and appeal to consumers by adding new value to the taste, beauty, and bounty of carrots and vegetables.
Raziskave: The motif printed on the top of the box is a cross section of a carrot, which is a schematic representation of the sun. The cross section of the carrot shows multiple tissues beautifully aligned. It is the parts of the carrot that are usually overlooked that have universal beauty.
Inspiracija: Through extensive meetings in the fields, we gained insight into the farm owner's passion for vegetable farming and the intricacies of his production. This experience revealed that vegetables are not merely visually appealing; they possess a charm that engages the senses. This realization has greatly enhanced the brand's identity and improved the product's appeal, positively influencing consumer perception and reinforcing its market presence.
Trajanje projekta: The project began in 2022 in Niihama, Ehime, Japan, and won the Grand Prix at that year's Creators Club Ehime Awards, as well as the Packaging Category Award and the Prefectural Citizens' Judging Award.
Potek delovanja: Carrot leaves will be used as part of the cushioning material in this package. This way, the unique texture of the vegetable can be felt. In addition, a special label that does not damage the material of the box allows it to be used as a durable and beautiful box that can be used even after gifting.
Zasluge za slike: #1:Designer Kikumi Yoshida, Kuuche design,Photographer Keijiro Ando,vegetable box,2023.