Namuh Investment Rebranding Oblikovanje blagovne identitete – avtor LMNT Company

Delo Namuh Investment Rebranding Oblikovanje blagovne identitete avtorja LMNT Company je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

BronastaOglaševanje· 2025

Namuh Investment Rebranding Oblikovanje blagovne identitete

avtor/ica: LMNT Company

Naročnik: LMNT Company

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Oglaševanje

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Preverite status nagrade za #170399

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Dizajn

O dizajnu Namuh Investment Rebranding Oblikovanje blagovne identitete

Namuh Investment Rebranding je oblikovanje blagovne identitete, ustvarjeno za investicijsko platformo, namenjeno milenijcem in generaciji Z. Rebranding platformo umešča izven okvirov trgovanja z delnicami, v smeri osebne rasti skozi investiranje. Oblikovalski sistem, ki temelji na motivu vrat, simbolizira nove priložnosti in je dosledno uporabljen na vseh stičnih točkah s strankami. Domiselne ilustracije predstavljajo investiranje kot intuitivno in dostopno. Koncept Daily Shift spodbuja, da se vsakodnevna poraba preoblikuje v na prihodnost usmerjeno investicijo.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Namuh Investment Rebranding Oblikovanje blagovne identitete je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Namuh Investment Rebranding Oblikovanje blagovne identitete se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Namuh Investment Rebranding Oblikovanje blagovne identitete sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The rebranding introduces a new investment experience for Millennials and Gen Z by breaking away from the rigid visual conventions typically found in the investment industry. The concept of investment opens new opportunities is communicated through imaginative illustrations. A design system was developed based on the door motif, symbolizing new opportunities, ensuring consistent application across various customer touch-points.
Dimenzije in embalaža: The key visual system, utilizing the Shift Motion, extends beyond applying a logo or color palette. It connects finance and lifestyle through messages that reflect the brand philosophy, supported by intuitive graphic elements. This approach enhances Millennials and Gen Zs interest in financial investment and increases accessibility to financial services.
Oznake: Brand Identity, Brand Experience, Brand Strategy, Motion Graphic, Creative Direction, Investment, Iconography Design, Illustration Design, Mobile App Design
Proizvodna tehnologija: Adobe Illustrator, Adobe After Effects, Adobe Photoshop,
Oblikovalski izziv: Conventional stock investment platforms typically follow uniform UI structures focused on information delivery, leaving little room for brand differentiation. Namuh overcomes this challenge by introducing an illustrated world that creates a more engaging and differentiated experience for the MZ generation. The illustrations, developed under the Daily Shift concept, reimagine investing as intuitive and accessible, transforming complex financial processes into familiar and approachable experiences.
Raziskave: Namuh expands beyond stock trading to offer content and services that support personal development. For Millennials and Gen Z, investment is perceived not merely as a financial activity but as a form of self-growth. In this brand experience, the concept of Shift represents personal transformation, embedded throughout visual touchpoints, including the key visual motif. This approach reinforces Namuh’s commitment to fostering growth-driven investing.
Inspiracija: Namuh was repositioned beyond a traditional stock investment application into a platform delivering new experiences and value. Defined as a self-achievement platform, it emphasizes personal growth through investing. Rather than limiting itself to trading functions, the platform offers financial content tailored to Millennials and Gen Z. To support this vision, a comprehensive brand experience design was developed, along with operational principles and guidelines for service management and marketing strategies.
Trajanje projekta: Seoul, Republic of Korea
Potek delovanja: The brand concept, Daily Shift, promotes the transformation of everyday spending habits into future-oriented investment behaviors. This narrative encourages healthy investment practices that contribute to a robust capital market, supporting meaningful investments over unnecessary consumption.
Člani ekipe: Creative Director: Choe Jangsoon
BX Director: Han Hyungmin
BX Strategist: Kim Joeun
BX Designer: Hwang Euiseong
BX Designer: Na Hyunjoo
Zasluge za slike: Image #1 : ⓒ2024. LMNT all rights reserved.
Image #2 : ⓒ2024. LMNT all rights reserved.
Image #3 : ⓒ2024. LMNT all rights reserved.
Image #4 : ⓒ2024. LMNT all rights reserved.
Image #5 : ⓒ2024. LMNT all rights reserved.