Delo Dr Dancheva Prenova spletne strani avtorja Maria Burgelova - More By Us je izjemno cenjeni dobitnik prestižne nagrade 2025 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje spletnih strani in spletno oblikovanje.
ŽeleznaSpletno oblikovanje· 2025
Dr Dancheva Prenova spletne strani
avtor/ica: Maria Burgelova - More By Us
Naročnik: Dr Dancheva
Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Spletno oblikovanje
Potrjeni dobitnik nagrade
Preverite status nagrade za #171770Dizajn
O dizajnu Dr Dancheva Prenova spletne strani
Prenova spletne strani za dr. Dancheva, strokovnjakinja za dermatologijo in venerologijo, prikazuje premišljen pristop k povezovanju medicinskih informacij in uporabniške izkušnje. Ustvarja digitalno okolje, ki uravnoveša klinično natančnost z udobjem pacientov. Vizualno oblikovanje odlikuje skrbno izbrana pastelna paleta. Mehki, nežni in topli prigušeni toni delujejo harmonično in ustvarjajo občutek umirjenosti. Ta premišljena izbira barv učinkovito ustvarja prijetno in pomirjujoče vzdušje. Povezljive fotografije ustvarjajo občutek povezanosti.
Priznanje
O nagradi Železna nagrada A' Design Award
Dr Dancheva Prenova spletne strani je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Dr Dancheva Prenova spletne strani se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Dr Dancheva Prenova spletne strani zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.
V ozadju dizajna
Komplet za medije
Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.
- Edinstvene lastnosti
- The website for Dr. Dancheva balances clinical expertise with patient empathy. It innovates by integrating extensive medical articles with relatable imagery, fostering trust. The design employs a calming pastel palette and clean UI, mitigating patient anxiety while delivering comprehensive information. Key strengths include its user-friendly booking, accessible location details, and visually impactful before-and-after showcases.
- Dimenzije in embalaža
- The website is responsive, adapting to various screen dimensions. Developed on WordPress with Elementor, it utilises a modular grid system for flexible content display. Image files are optimised for web, maintaining resolution while minimising file size. Content is structured for SEO, ensuring accessibility and discoverability. Technical properties include cross-browser compatibility ensuring a seamless user experience across devices.
- Oznake
- dermatology website, venereology website, WordPress design, Elementor, responsive design, medical website, patient-centric design, aesthetic dermatology, skin health, online booking
- Proizvodna tehnologija
- The website, initially on WordPress, was redesigned and optimised utilising Elementor for seamless content management and future updates. This approach allowed for a streamlined workflow, ensuring the preservation of existing information while enhancing the user interface. Design methodologies focused on responsive layout and intuitive navigation. Elementor's capabilities were leveraged to create a modular structure, enabling precise visual adjustments and efficient content population. Image optimisation was performed to enhance loading speeds, ensuring a smooth user experience. This strategy balanced technical efficiency with design refinement, providing a user-friendly platform.
- Oblikovalski izziv
- The core challenge was balancing clinical accuracy with patient comfort. Presenting sensitive medical information without causing distress required a nuanced approach. Overcoming the inherent tension between unfiltered medical truth and empathetic design was difficult. We needed to integrate extensive existing content while creating a modern, accessible interface tested our design methodology. Striking the right visual tone, avoiding overly clinical imagery, while maintaining informative value and trust, was the most complex hurdle.
- Raziskave
- Comparative website research aimed to optimise patient engagement.
Objectives: analyse successful medical websites and translate best practices for a dermatology/venereology context.
Methodology: comparative analysis, focusing on information architecture, visual design, and content presentation.
Data collection: website audits, competitor analysis, and review of design guidelines for medical websites.
Results: identification of effective strategies for balancing clinical information with user-friendly design. Insights: prioritising clear navigation, relatable imagery, and calming aesthetics enhances patient trust and accessibility.
Impact: a website that effectively communicates medical expertise while fostering a reassuring online experience, positively influencing patient engagement and clinic perception. - Inspiracija
- The core inspiration for the Dr. Dancheva website redesign stemmed from the critical need to bridge the gap between clinical dermatology's inherent complexity and the patient's desire for comfort and understanding. Dr. Dancheva's unwavering commitment to holistic patient care provided the fundamental driving force, inspiring a design approach that prioritized demystifying medical information.
Inspiration was drawn from a deep exploration of patient psychology, specifically how visual and interactive elements impact user perception in a sensitive medical context. This research illuminated the need for a calming visual language and an intuitive, user interface. The desire to mitigate patient anxiety, often associated with medical information, directly influenced the selection of a soft pastel palette. - Trajanje projekta
- The project stared on 21st of January 2024 in Sofia, Bulgaria.
- Potek delovanja
- Users navigate easily through improved menus, finding information on skin conditions and treatments. Booking appointments is simple, with a dedicated section. Relatable images and calming colours create a welcoming experience. Articles are organised for easy reading, and a search bar allows quick access to specific topics. Before-and-after photos show real results, building trust. The website adapts to any device, ensuring a smooth experience whether on a phone, tablet, or computer. This user-friendly approach empowers patients to manage their skin health with ease.
- Člani ekipe
- Creative Director: Maria Burgelova
Lead Designer: Maria Yordanova
Senior Designer: Valeria Petrova
Senior Designer: Bozhidar Hadzhiev
Graphic Designer: Beloslava Ivanova
Graphic Designer: Boris Savev
Copywriter: Elisaveta Vakavchieva - Zasluge za slike
- All credits are in the PDF.
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