Delo Shengquan Embalaža za pivo avtorja Ningbo Mebox Brand Design Co., Ltd je izjemno cenjeni dobitnik prestižne nagrade 2025 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2025

Shengquan Embalaža za pivo

avtor/ica: Ningbo Mebox Brand Design Co., Ltd

Naročnik: China Resources Snow Breweries (China) Qinghai Sales Branch

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

12,676

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Preverite status nagrade za #172352

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Shengquan Embalaža za pivo

Shengquan je oblikovanje embalaže za pivo, navdihnjeno s tibetansko kulturo. Steklenica uporablja prevladujoč moder ton, ki simbolizira čistost izvirske vode Kunlun, s srebrnimi odtenki, ki spominjajo na zasnežene vrhove. Silhuete tradicionalnih tibetanskih oblačil in vzorci srečnih križev so združeni s sodobnim vizualnim slogom. Jasna tipografija in izrazite barve omogočajo dobro berljivost etikete. Etiketa in zunanja embalaža sta izdelani iz recikliranega papirja. Steklenica je izdelana iz stekla, pokrovček pa iz kovine. Embalaža meri 238 x 75 x 75 milimetrov.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Shengquan Embalaža za pivo je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Shengquan Embalaža za pivo se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Shengquan Embalaža za pivo sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: This packaging design captures the essence of purity and strength, vividly reflecting the pristine water source of Kunlun Sacred Spring. Rooted in Tibetan cultural motifs yet infused with modern design aesthetics, it pioneers a fresh Tibetan aesthetic style. Every sip invites consumers to experience rich regional heritage and humanistic warmth, forging a brand identity that is both distinctive and culturally profound.
Dimenzije in embalaža: 238mm*75mm*75mm
Oznake: Beer Packaging Design, Regional Characteristics of Tibet, Tibetan Woodblock Print, Tibetan Written Language, Tibetan Typical Colors, New Tibetan Aesthetic Style
Proizvodna tehnologija: This packaging transcends visual appeal and cultural depth by prioritizing sustainable materials and craftsmanship. Both the label and packaging utilize recyclable paper, minimizing ecological impact and promoting circular economy practices. The bottle employs premium glass to preserve the authentic flavor of the beer while exuding refinement. Its silver cap, crafted from environmentally friendly metal, ensures optimal freshness and embodies the majestic sanctity of snow capped Kunlun Mountain.
Oblikovalski izziv: The core challenge lies in translating brand ethos and product attributes into visual design. To this end, the design uses vibrant hues and traditional motifs, along with the elements evoking the grand Kunlun Mountain and the pure glacial water. It captures the sacred essence of Tibetan culture, forging an emotional bond with consumers. Signature Tibetan robe silhouettes and patterns amplify cultural pride and identity, conveying the authentic bond with Tibet and uniqueness of the product.
Raziskave: As consumers increasingly seek cultural identity and emotional connection, packaging design has evolved beyond functionality into a vital medium for conveying cultural values and shaping brand identity.
Rooted in new Tibetan aesthetics, this packaging integrates regional heritage, the sacred spring, and humanistic spirit, reinterpreting them through modern design. The result is a packaging design that elevates brand recognition and market edge, delivering both practical and strategic value.
Inspiracija: Inspired by Tibetan culture, this packaging design incorporates the silhouettes of traditional Tibetan robes and auspicious cross patterns. It resonates deeply with local heritage while maintaining inclusive appeal to a wider audience base. The bottle features a dominant blue tone symbolizing the purity of Kunlun water, complemented by silver evoking snow capped peaks. Every detail reflects regional cultural essence, ensuring a distinctive and memorable visual identity.
Trajanje projekta: The design and development of this project started in Ningbo, Zhejiang, in December, 2023. It will be introduced to the Chinese market in December 2025.
Potek delovanja: The packaging ensures optimal convenience through conspicuous typography and vibrant colors, maximizing label visibility for instant and intuitive information comprehension.
By fusing Tibetan heritage motifs and balancing aesthetics with functionality, the design creates competitive distinction, transforming cultural storytelling into tangible user engagement that drives purchase decisions.
Člani ekipe: Miaomiao Qiu, Qiaoling Xu, Honghui Yu, Huijiao Jin, Tianjie Zhang and Haokai Tang