The Netherlands Pavilion Razstavni paviljon – avtor Tellart and RAU Architects

Delo The Netherlands Pavilion Razstavni paviljon avtorja Tellart and RAU Architects je izjemno cenjeni dobitnik prestižne nagrade 2026 Platinasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje dogodkov in prireditev.

PlatinastaDogodek· 2026

The Netherlands Pavilion Razstavni paviljon

avtor/ica: Tellart and RAU Architects

Naročnik: Netherlands Enterprise Agency and AND B.V.

Dobitnik nagrade Platinasta nagrada A' Design Award v kategoriji Dogodek

1,012,990

Potrjeni dobitnik nagrade

Preverite status nagrade za #174120

Obiščite spletno stran Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu The Netherlands Pavilion Razstavni paviljon

Nizozemski paviljon je razstavni paviljon, zgrajen za svetovno razstavo Expo 2025 v Osaki. Paviljon predstavlja zgodovinski premik Nizozemske od upiranja vodi k uporabi vode kot zaveznice pri čisti energiji, prilagajanju podnebnim spremembam in trajnostnem življenju. Vsak obiskovalec prejme Orb, ročno kroglo, ki ga vodi po poti in aktivira interaktivne instalacije, vključno s 360-stopinjskim kupolastim filmom, ustvarjenim z generativno umetno inteligenco. Konstrukcija je zasnovana za razstavljanje, tako da je mogoče vse komponente po zaključku razstave ponovno uporabiti.

Priznanje

O nagradi Platinasta nagrada A' Design Award

The Netherlands Pavilion Razstavni paviljon je prejemnik Platinaste nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje resnično izjemnim, elegantnim in veličastnim oblikovanjem. Prejemniki Platinaste nagrade so čudeži ustvarjanja, priče meja intelektualne ustvarjalnosti, ki kažejo neprekosljivo profesionalnost in genij svojih oblikovalcev. Od takih oblikovanj se pričakuje, da bodo najbolj znana dela, ki opredeljujejo estetiko dobe, prispevajo k blaginji družbe in premikajo meje umetnosti, znanosti, oblikovanja in tehnologije. The Netherlands Pavilion Razstavni paviljon kaže transcendentno raven odličnosti in nedvomno dela svet boljši kraj s svojimi koristnimi in dragocenimi lastnostmi. The Netherlands Pavilion Razstavni paviljon je delo, nagrajeno s Platinasto nagrado A' Design Award, ki prebuja želje, navdihuje, vznemirja, razveseljuje in vzbuja veliko veselje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: The pavilion's uniqueness lies in its story-driven design. Every element from spatial layout to visitor interaction is crafted to immerse guests in a coherent narrative. Each visitor receives an Orb, a unique storytelling device that powers a range of interactive installations throughout the pavilion including The Main Show, the world’s first AI-generated 360° dome film. The architecture itself is also a part of the narrative and designed for disassembly, allowing all components to be reused after the exposition.
Dimenzije in embalaža: Length 40m x Width 15.5m x Height 9.3 m (together with sphere 13.8m). Area:1.157m2.
Oznake: Immersive Experience, Interactive Installations, Common Ground, Netherlands Pavilion, Circular Building, Multisensory Storytelling, Experience Design, World Expo 2025
Proizvodna tehnologija: Notable installations showcasing cutting-edge technology include the 360° dome film created entirely with generative AI. It explores the Netherlands’ deep connection to water, through conceptual visuals that would traditionally rely on CGI and VFX-intensive post-production. Designed with specific focal points to minimise motion sickness, the experience is enhanced by the Orbs, which synchronises via infrared to flash coordinated colours and patterns, adding a tactile layer to the immersion.
Oblikovalski izziv: The biggest challenge was translating complex technical innovations into clear, engaging narratives for a broad audience. Balancing accuracy with accessibility required careful consideration. Internally, selecting cases that aligned with the Pavilion’s narrative and supported Netherlands-Japan political and economic relations was demanding. Externally, legal constraints, production feasibility, and limited public awareness of emerging technologies posed significant obstacles.
Raziskave: A core focus of the design research for the Netherlands Pavilion was to explore Dutch water-related innovations. The goal was to identify cutting-edge technologies with global significance particularly for Japan. Through extensive research and expert collaboration, data was collected via meetings, workshops and reviews. Using interviews, documentation, and prototyping, the research revealed top innovators and shaped ways to clearly communicate complex technology to a broad audience at Expo 2025.
Inspiracija: The Netherlands Pavilion is inspired by the nation’s historic shift from resisting water to embracing it as an ally in clean energy, climate adaptation, and sustainable living. This transformation forms the basis of a narrative that shows how innovation and collective action can shape a better future. At its heart is the concept of Common Ground, a mindset forged through centuries of Dutch water management. This spirit drives the design, seamlessly uniting both interior and exterior.
Trajanje projekta: The project started in May 2023 in the Netherlands and completed in April 2025 in Osaka, and has been exhibited at the World Expo 2025 in Osaka from April 13th to October 13th.
Potek delovanja: The Netherlands Pavilion offers an immersive journey powered by storytelling using interactive technology. Each visitor begins experience by activating the Orb at the Check-In Mirror. As they move through space, the Orb guides and responds to their presence. At the Pledge Station, visitors step into a circle to co-create a generative artwork of synchronised light and sound. This collective moment transforms the pavilion’s message into a shared, memorable call to action.
Patenti: Copyrights and IP of the Building belong to RAU Architects (2025).
Člani ekipe: The Ministry of Foreign Affairs of the Netherlands and the Netherlands Enterprise Agency (RVO)
Zasluge za slike: Copyrights and IP of the Guest Experience and Media belong to Tellart. Main Image #1: Photographer Zhu Yumeng, Optional Image #1: Photographer Tellart, Optional Image #2: Photographer Zhu Yumeng, Optional Image #3: Photographer Tellart, Optional Image #4: Photographer Tellart.

Video Credits: Tellart