Mai Meng Koncertna turneja – avtor Katie Tai and Ciang Fan - OCT Ent.

Delo Mai Meng Koncertna turneja avtorja Katie Tai and Ciang Fan - OCT Ent. je izjemno cenjeni dobitnik prestižne nagrade 2026 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje dogodkov in prireditev.

ZlataDogodek· 2026

Mai Meng Koncertna turneja

avtor/ica: Katie Tai and Ciang Fan - OCT Ent.

Naročnik: OCT Entertainment Co., Ltd.

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Dogodek

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Dizajn

O dizajnu Mai Meng Koncertna turneja

Mai Meng z naslovom Treasure The Moment je koncertna turneja, ki zaznamuje petintrideset let kariere v mandopopu. Turneja združuje na novo interpretirane klasične pesmi z minimalističnim odrskim oblikovanjem. Modularni, premični in prozorni LED-paneli prikazujejo visokoločljive vizualne podobe, usklajene z razpoloženjem vsake pesmi. Osvetlitev je sinhronizirana s tempom glasbe, zvok pa je prilagojen vsakemu prizorišču. Pesmi, značilne za posamezna mesta, skupinsko petje v živo in skrita ročno napisana pisma vabijo občinstvo k sodelovanju. Turneja je namenjena povezovanju dolgoletnih poslušalcev z mlajšim občinstvom.

Priznanje

O nagradi Zlata nagrada A' Design Award

Mai Meng Koncertna turneja je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Mai Meng Koncertna turneja se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Mai Meng Koncertna turneja ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Treasure The Moment is one of the most heartfelt Mandopop events in 2025. Conceived and collectively produced by legendary artist Mai Meng, the concert blends reimagined classics, immersive stage design, and poetic visuals to awaken generational memories and move new audiences alike.

Centering on themes of companionship and nostalgia, it traces a 35 year musical journey of Mai Meng, transforming the performance into a shared emotional experience, a timeless tribute to love, memory, and the power of music.
Dimenzije in embalaža: Core touring team: ~50 people covering staging, audio, lighting, video, artist & logistics. Main stage: approx. W24,000–26,000 mm × D15,000–18,000 mm. LED screens: 200 m², using P3 high-resolution irregular modules. Audio: dual side line arrays (12–16 units each), with subwoofers front and below stage. Lighting: 300–400 moving lights including beams, spots, washes, and lasers.
Oznake: Mai Meng, 35th anniversary, concert tour, stage design, Event
Proizvodna tehnologija: We adopted a poetic minimalism concept, merging 90s nostalgia with modern stage tech. Using fan research, mood mapping, and lyrical analysis, we designed visuals with modular, movable, transparent LED panels and high-resolution simulated 3D effects to reflect each song’s mood. Lighting synced to BPM and emotion, while sound was venue-tailored. Cloud-based coordination enabled consistency across cities, ensuring each performance felt immersive and emotionally true.
Oblikovalski izziv: Balancing classic charm with creative innovation was key. We kept the essence of Mai Meng’s songs while using minimalist staging and new arrangements to evoke freshness without losing authenticity. To connect with Gen Z, we collaborated with fan communities, used short videos, and influencer marketing to reframe her image—from “parents’ idol” to a warm, relatable voice. Touring across diverse cities, we adapted technical plans and rehearsals for each venue, ensuring every show delivered consistent quality and emotional resonance.
Raziskave: We conducted audience-focused research to balance nostalgia with innovation in Mai Meng’s 35th anniversary tour. The goal was to design a concert that resonates with longtime fans and younger generations. Using surveys, social media analysis, and streaming data, we gathered insights from over 1000 participants. The research shaped song selection, stage design, and marketing strategies, successfully increasing cross-generational appeal and revitalizing a classic icon for today’s audiences.
Inspiracija: The core concept of this concert tour is returning to the Age of Innocence Through Music. The concert title, Treasure The Moment, in Mandarin, is inspired by poetic verse and symbolizes the gentle portrayal of love, memory, and time in the musical works of Mai Meng. Through the interplay of music and spatial design, we aim to guide the audience into a personal landscape of memories, evoking deep emotional resonance.
Trajanje projekta: The project began in mid-May 2025 in Foshan, China. It is currently touring through Beijing and Shanghai, with plans to expand to many more cities in the near future.
Potek delovanja: We created heartfelt interactions to make each show unforgettable. Fans receive a collectible city-specific stamp, and each stop features two exclusive songs specifically picked by the artist for the city. A live sing-along invites shared emotion, while handwritten artist letters are hidden under random seats for the audience to find. In a special segment, fans get to pick a song and may share their personal story, turning the stage into a space for connection, surprise, and meaningful memories.
Patenti: Copyrights belong to OCT Entertainment Co., Ltd., 2025
Člani ekipe: Producer: Katie Tai
Line producer: Jessie Qiu
Chief Director: Ciang Fan
Technical Director: Tzulung Pan
Technical Director: Zhuang FuMing
Executive Director: Fifi Ying
Executive Director: Hsining Shen
Executive Director: Lin Lin
Executive Director: Howard Hsu
Executive Director: EJ Huang
Executive Director: Harrison Hsu
UPMs: Annie Huang, Sandy Yeh
Chief of lighting technician: Chen QiSheng
Stage Design: Zhao Hong Chao
Production company: OCT Entertainment Co., Ltd.
Zasluge za slike: OCT Entertainment Co., Ltd.