Delo Fountain Of Fortune Novoletna embalaža avtorja Tingwei Chang - Bank Sinopac je izjemno cenjeni dobitnik prestižne nagrade 2026 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.
ŽeleznaEmbalaža· 2026
Fountain Of Fortune Novoletna embalaža
avtor/ica: Tingwei Chang - Bank Sinopac
Naročnik: Bank SinoPac
Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Embalaža
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Preverite status nagrade za #174319Dizajn
O dizajnu Fountain Of Fortune Novoletna embalaža
Ta darilni komplet vključuje ilustrirano embalažo z dvema pločevinkama vode blaginje in interaktivno mobilno rdečo kuverto. Zasnova na novo interpretira tradicionalno obdarovanje skozi vizualno pripovedovanje zgodb, simbolne elemente in integrirano digitalno interakcijo. Z združevanjem klasične novoletne podobe s sodobnimi interaktivnimi funkcijami projekt predstavlja tako fizične kot digitalne komponente v okviru poenotene praznične izkušnje. Povezovanje tradicionalnih simbolov in digitalne interakcije odraža pristop, ki povezuje uveljavljene kulturne prakse s sodobnimi načini komuniciranja.
Priznanje
O nagradi Železna nagrada A' Design Award
Fountain Of Fortune Novoletna embalaža je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od Fountain Of Fortune Novoletna embalaža se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si Fountain Of Fortune Novoletna embalaža zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.
V ozadju dizajna
Komplet za medije
Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.
- Edinstvene lastnosti
- This gift set features a picture-book-inspired package, twin cans of Prosperity Water, and an interactive mobile red envelope. It reimagines traditional gifting as a multisensory experience, blending storytelling, symbolic design, and digital engagement for modern audiences.
- Dimenzije in embalaža
- Box Size: 210mm x 150mm x 80mm
Material: 1200gsm cardboard with specialty red paper and foil details
Print: CMYK + gold foil + spot UV
Inner: 2 x 330ml aluminum cans (custom wrap)
Add-ons: QR code activation, integrated storytelling lid print - Oznake
- Lunar New Year, Gift Box, Prosperity Water, Red Envelope, Digital Ritual, DAWHO, Snake Year, Cultural Packaging, Fortune, Gold Snake
- Proizvodna tehnologija
- The packaging utilizes rigid cardboard wrapped in soft-touch red matte paper with precision foil stamping and spot UV finishing. The interior is lined with gold foil for enhanced visual impact. The twin beverage cans are made of aluminum and feature full-body printing for maximum brand visibility.
- Oblikovalski izziv
- A primary challenge was achieving harmony between physical tactility and digital engagement. The team needed to align symbolic elements, such as snakes, gold, water, and the color red, with DAWHO's minimalist visual identity. The packaging had to serve both as a culturally resonant ceremonial object and as a seamless gateway to the mobile interaction experience.
- Raziskave
- This project explores how modern banking can merge with traditional gifting customs. Based on research into Taiwanese Lunar New Year practices and the symbolism of red envelopes, the design creates a hybrid experience that connects analog rituals with digital interaction, maintaining emotional value while embracing technology.
- Inspiracija
- Inspired by Chinese folklore about golden snakes bringing wealth and the custom of drinking fortune water for prosperity, this design reinterprets traditional beliefs through a contemporary perspective. The illustration of the Fountain of Fortune and the integration of a digital red envelope experience present ancient cultural elements in an accessible, playful, and meaningful format for modern audiences.
- Trajanje projekta
- Design Period: July 2024-October 2024
Production and Launch: November 2024
Location: Taipei, Taiwan - Potek delovanja
- Upon opening the box, users find two cans of "Prosperity Water," representing good fortune. The experience continues digitally through DAWHO’s mobile app, where users send New Year blessings via a red envelope event. Although the product lacks embedded technology, it is central to the brand’s holiday campaign.
- Patenti
- The design, illustrations, and concept are original creations owned by Bank SinoPac. All rights reserved.
- Člani ekipe
- Creative Director: DAWHO Marketing Team
TeamCopywriting and Ritual Concept: Bank SinoPac - Zasluge za slike
- All images by Bank SinoPac.
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