Melodi Chocolate Primarna funkcija: Oblikovanje embalaže – avtor Ebru Sile Goksel

Delo Melodi Chocolate Primarna funkcija: Oblikovanje embalaže avtorja Ebru Sile Goksel je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

BronastaEmbalaža· 2026

Melodi Chocolate Primarna funkcija: Oblikovanje embalaže

avtor/ica: Ebru Sile Goksel

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Embalaža

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Dizajn

O dizajnu Melodi Chocolate Primarna funkcija: Oblikovanje embalaže

Ta zasnova embalaže je navdihnjena s tradicionalno evropsko obrtno kulturo izdelave čokolade. Tipografija se navezuje na starinske slaščičarske napise, medtem ko grafični pečati sporočajo kakovost, mojstrsko izdelavo in dediščino. Vizualni sistem je prilagodljiv in ga je mogoče dosledno uporabiti v različnih formatih embalaže. Skrbno izbrani materiali, teksture, podrobnosti iz folije in produkcijske tehnike ustvarjajo prefinjen premijski videz, primeren za maloprodajo in obdarovanje.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Melodi Chocolate Primarna funkcija: Oblikovanje embalaže je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Melodi Chocolate Primarna funkcija: Oblikovanje embalaže se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Melodi Chocolate Primarna funkcija: Oblikovanje embalaže sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Melodi visual identity celebrates the artistry of chocolate with a refined yet inviting aesthetic. The design bridges heritage and modern indulgence, inspired by the roots of the brand dating back to 1957, while embracing a contemporary cafe culture. The graceful arch of the logo and warm, burnt tones evoke the sensory pleasure of rich cocoa and freshly brewed coffee. The packaging transforms each product into a gift worthy treasure that invites customers to slow down, savor, and share.
Dimenzije in embalaža: This design approach is applied across various sizes, forms, and materials, showcasing a strong structure of adaptability and scalability. From chocolate packaging to ice cream cups, coffee cups, plates, and napkins, each element is thoughtfully designed to work in harmony, creating a cohesive and immersive brand experience for the cafe.
Oznake: Chocolate, Packaging, Cafe, Branding, Logo, Typography, Vintage, Gift Box,
Proizvodna tehnologija: This design combines classic elegance with modern branding techniques. The typography was carefully chosen to evoke a timeless, artisanal feel, balanced with clean, readable fonts. The packaging uses premium textured paper to enhance tactile quality, paired with a vibrant, embossed foil stamping for the logo and details, adding depth and luxury. The red ribbon creates a gift like experience, emphasizing craftsmanship and exclusivity. Production leveraged offset printing with spot varnish to highlight key elements.
Oblikovalski izziv: Internally, honoring the rich history of artisan confections while appealing to the cafe culture of today required deep cultural understanding. Designing for diverse sizes, forms, and materials is tough, demanding flawless integration across all touchpoints.
Raziskave: We researched inspiring examples to understand how people emotionally connect with artisan confections. Through our observations with chocolate lovers, we explored the desire for warmth, craft, and passion in packaging. Results showed that customers value gift worthy details and the joy of unwrapping, encouraging slow, mindful enjoyment, like savoring moments from the past. These insights guided a design that fosters genuine engagement and nostalgia, strengthening brand experience.
Inspiracija: The creative concept draws from the idea of chocolate as an art form, where craftsmanship and passion come together to create something timeless. Influenced by the European nostalgia of artisanal confectionery, the design reflects the ritual of enjoying little luxuries. It nods to vintage patisserie boxes and the warm hospitality of a neighborhood coffeehouse. The result is a brand experience that invites people not just to taste chocolate, but to immerse themselves in its story.
Trajanje projekta: We started the brand concept and packaging work in February 2024, and within approximately 2 months, all printed materials were delivered ready for production. The production process took about 1.5 months. Paper choices, texture richness, foil details, and colors were finalized through test prints. Final touches were added to enhance the gift experience quality. The Melodi Chocolate Cafe launched in August 2024 in Etiler, Istanbul.
Potek delovanja: Creating a design that works seamlessly across various sizes, forms, and materials is challenging because each item, chocolate packaging, ice cream cups, coffee cups, plates, and napkins, has unique production requirements and user interactions. Ensuring all elements align visually and functionally while maintaining adaptability and scalability demands careful coordination, material choices, and design precision.
Člani ekipe: Ebru Sile Goksel
Zasluge za slike: Photographer: Yonca Muslubaş