Huong Incense Blagovna identiteta, oblikovanje embalaže – avtor Huy Nguyen Tran

Delo Huong Incense Blagovna identiteta, oblikovanje embalaže avtorja Huy Nguyen Tran je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

BronastaOglaševanje· 2026

Huong Incense Blagovna identiteta, oblikovanje embalaže

avtor/ica: Huy Nguyen Tran

Naročnik: Huong

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Oglaševanje

8,326

Potrjeni dobitnik nagrade

Preverite status nagrade za #178292

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Huong Incense Blagovna identiteta, oblikovanje embalaže

Huong je projekt blagovne znamke in oblikovanja embalaže za sodobno vietnamsko znamko kadil. Oblikovanje na novo interpretira čaščenje prednikov kot umirjen čutni ritual za mlajše generacije. Barve sledijo petim elementom, struktura embalaže pa izhaja iz šestih harmonij in tradicionalne hiše s tremi prostori. Komplet vključuje šesterokotno glavno škatlo, šest notranjih škatlic za kadila, dve stojali za kadila in tiskano gradivo. Spremljajoča spletna stran z imenom Gap razširja isti vizualni sistem in obiskovalcem omogoča interakcijo s silhuetami prednikov, ki nastanejo iz njihove lastne sence.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Huong Incense Blagovna identiteta, oblikovanje embalaže je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Huong Incense Blagovna identiteta, oblikovanje embalaže se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Huong Incense Blagovna identiteta, oblikovanje embalaže sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Huong (Scent) is a contemporary incense brand that reinterprets Vietnamese ancestor worship for younger generations through a refined sensory-wellness ritual. Distinctive strengths include a heritage-led identity system, Five Elements color logic, and packaging architecture derived from Six Harmonies and traditional three-compartment house typology. The project is extended by Gap (Meet), an interactive platform where users’ shadow-based ancestral silhouettes connect personal memory with collective lineage.
Dimenzije in embalaža: The set includes 1 hexagonal master box, 6 inner incense boxes, 2 incense holders, and supporting printed materials (brochure, leaflet, instruction card). The structure is based on Six Harmonies and a three-panel opening inspired by traditional Vietnamese altar-house layouts. The package combines symbolic storytelling and practical usability, while the Gap (Meet) website extends the same visual system into an interactive digital ritual journey.
Oznake: Renovative, Original, Respect, Nostalgic, Mythical
Proizvodna tehnologija: We developed Huong through a research-led creative process that blends cultural storytelling with contemporary brand execution. The system includes identity design, pattern development, structural packaging prototyping, 3D visualization, and interactive web design. From logo to layout, each element was refined through iterative testing to keep the experience meaningful, clear, and emotionally engaging across print, object, and digital touchpoints.
Oblikovalski izziv: The hardest part was modernizing a sacred tradition without reducing it to decoration. We needed to balance spiritual authenticity with contemporary aesthetics across language, form, and interaction. Another challenge was building one coherent narrative across packaging and digital media. Through repeated cultural review and design iteration, we achieved a system that feels both respectful and relevant to younger audiences.
Raziskave: This project uses qualitative cultural and design research. Our objective was to renew Vietnamese ancestor worship for younger generations. We combined desk research, visual analysis, and iterative prototyping, using historical references, folklore symbols, packaging mockups, and interaction wireframes. Team critiques and user readability checks guided refinement. The result is a clear, heritage-led brand experience that strengthens cultural continuity and makes ritual practice more approachable in modern life.
Inspiracija: Huong was inspired by Vietnam’s fading tradition of ancestor worship and the profound symbolism of incense as a bridge between worlds. Through cultural research on Vietnamese rituals, Vietnamese Gods, Spiritual Deities, Five Elements Theory, and the Yin–Yang philosophy, the project reinterprets these heritage elements into modern packaging and digital experiences—reviving spiritual values and reconnecting younger generations with their ancestral roots.
Trajanje projekta: The project started in April 2025 and finished in November 2025 in Ho Chi Minh City, Vietnam
Potek delovanja: The experience begins as users open the hexagonal master box, revealing six incense sets arranged like chapters of a story. Each box unfolds smoothly, guiding the user through layers of discovery—from lighting incense, uncovering its meaning, knowing more about Ancestral Worshipping and Vietnamese Incense Village.

The Gap (Meet) website extends this ritual digitally, letting users interact with ancestral silhouettes inspired by their own shadow—turning a simple act into a personal, spiritual reunion.
Člani ekipe: Director: Huy Nguyen
Designer: Linh Bui
Designer: Thanh Nguyen
Motion Designer: An Do
Copywriter: Mai Phuong Le
Copywriter: Thien My Bui
Motion Designer: Thanh Dang
3D Supervisor: Thu Pham
3D Designer: Khanh Nguyen
Instructor: Ha Van Minh