Episode Conveni Sistem znamke za stanovanjske storitve – avtor Yiseo Kwon

Delo Episode Conveni Sistem znamke za stanovanjske storitve avtorja Yiseo Kwon je izjemno cenjeni dobitnik prestižne nagrade 2026 Bronasta nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

BronastaOglaševanje· 2026

Episode Conveni Sistem znamke za stanovanjske storitve

avtor/ica: Yiseo Kwon

Naročnik: Sk D&d

Dobitnik nagrade Bronasta nagrada A' Design Award v kategoriji Oglaševanje

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Potrjeni dobitnik nagrade

Preverite status nagrade za #179698

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

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Dizajn

O dizajnu Episode Conveni Sistem znamke za stanovanjske storitve

Episode Conveni je sistem znamke, ustvarjen za stanovanjsko storitev, osredotočeno na učinkovito urbano življenje. Identiteta je zgrajena okoli metafore stikala, tako da je mogoče bistvene storitve vklopiti in nepotrebne elemente izklopiti. Sistem vključuje arhitekturo logotipa, tipografsko in barvno shemo ter ikonski jezik za digitalne vmesnike. Označevanje, digitalne vsebine in komunikacija z uporabniki sledijo istim vizualnim pravilom. Rezultat je razširljiv in ga je mogoče prilagoditi vsaki lokaciji, pri čemer ostaja dosleden.

Priznanje

O nagradi Bronasta nagrada A' Design Award

Episode Conveni Sistem znamke za stanovanjske storitve je prejemnik Bronaste nagrade A' Design Award, zelo prestižnega priznanja, ki se podeljuje izjemnim oblikovanjem, ki se odlikujejo po ustvarjalnosti, iznajdljivosti in bistrosti. Prejemniki Bronaste nagrade so v celoti spretni in presenetljivo ustvarjalni artefakti, ki potrjujejo bogate izkušnje, domišljijo in zvitost svojih oblikovalcev. Od Episode Conveni Sistem znamke za stanovanjske storitve se pričakuje, da bo visoko cenjen, občudovan in ljubljen predmet, opazno profesionalen in inovativen. To oblikovanje, nagrajeno z Bronasto nagrado A' Design Award, vključuje najboljše prakse v umetnosti, znanosti, oblikovanju in tehnologiji ter je odlično po pozornosti do podrobnosti. Episode Conveni Sistem znamke za stanovanjske storitve sijajno zadovoljuje potrebe, se dotika želja, očara čustva in vzbuja radovednost.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Episode Conveni is a residential brand designed for efficient urban living. Through IoT based functions and improved operational systems, residents are able to manage their daily lives in a more intuitive and proactive way. This structure is articulated through the central metaphor of a switch, allowing essential services to be turned on and unnecessary elements to be turned off. With streamlined contracts, intuitive service controls, and modular on off experiences, Episode Conveni proposes a new housing model centered on clarity, reduction, and user led control rather than accumulation.
Dimenzije in embalaža: The brand system includes a logo architecture, an icon language for digital interfaces, and a package of design variations applicable to on-site environments. It is designed for scalable implementation across various locations and is consistently applied to signage, digital content, and user communication.
Oznake: branding, visual identity, logo system, design system, user experience
Proizvodna tehnologija: Our branding system was developed through a process that began with user insight research, followed by strategic planning and iterative design. We established the brand architecture using persona modeling, user journey mapping, and behavioral analysis within the space. Key visual elements—including logo, typography, and color system—were applied across both digital and physical touchpoints to ensure users can intuitively recognize and experience the brand.
Oblikovalski izziv: The biggest challenge was balancing intuitive simplicity with a differentiated visual identity. Internally, the brand’s expansion across various residential formats needed to be visually captured, while externally, it was difficult to build a flexible system that could adapt across both digital and offline media.
Raziskave: This research focused on developing a scalable brand system for a lifestyle housing brand. The objective was to create a unified visual language across digital and physical environments. A design methodology combining benchmarking, internal interviews, and iterative prototyping was used. The result was a flexible identity system with consistent application across signage, web, and user communications. It enabled brand coherence while allowing local adaptability.
Inspiracija: This project began with the observation that urban residents are increasingly seeking practical and simplified residential experiences. As lifestyles become more fluid and routine oriented, we identified a growing shift away from traditional homeownership models toward flexible and efficient spaces that better support diverse daily patterns. We recognized the need for a new housing experience that reduces complexity, eases decision making, and enables users to focus on what truly matters in their everyday lives.
Trajanje projekta: The project began in April 2023 in Seoul, Korea, and was completed in July 2025. It was implemented and launched at Episode Conveni Gasan in August 2025.
Potek delovanja: This brand system guides users through a seamless experience across digital and physical spaces. Clear icon language, consistent signage, and responsive design help people understand and navigate spaces intuitively. It adapts flexibly to each site, creating a coherent yet localized interaction with users.
Patenti: Copyrights belong to SK D&D Co., Ltd., 2025.
Člani ekipe: Yiseo Kwon
Jaegyeong Seok
Hyeon Kim