Nanpi Hardware Blagovna identiteta – avtor Sxdesign

Delo Nanpi Hardware Blagovna identiteta avtorja Sxdesign je izjemno cenjeni dobitnik prestižne nagrade 2026 Srebrna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

SrebrnaOglaševanje· 2026

Nanpi Hardware Blagovna identiteta

avtor/ica: Sxdesign

Naročnik: Nanpi Hardware

Dobitnik nagrade Srebrna nagrada A' Design Award v kategoriji Oglaševanje

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Preverite status nagrade za #180007

Ogled na A' Design Award Sporočilo za javnost Značka nagrade

Barve

Dizajn

O dizajnu Nanpi Hardware Blagovna identiteta

Nanpi Hardware je blagovna identiteta, ustvarjena za grozd kovinskopredelovalne industrije v okrožju Nanpi, Hebei, Kitajska. Znak združuje kvadrat in krog, narisana s tangentno geometrijo. Nastala oblika se bere kot vrata in hkrati kot merilni križ, kar izraža osredotočeno natančnost. Pozitivni prostor nakazuje črko N, umerjena zareza pa v negativnem prostoru razkriva črko P. Študija z dvema parametroma je ustvarila 147 različic, od katerih je bila vsaka preizkušena glede jasnosti pri velikosti 10 mm. Geometrija podpira tudi tridimenzionalni totem, katerega ključni pogledi se ujemajo s ploskim logotipom.

Priznanje

O nagradi Srebrna nagrada A' Design Award

Nanpi Hardware Blagovna identiteta je prejemnik Srebrne nagrade A' Design Award, izjemno prestižnega priznanja, ki se podeljuje čudovitim, impresivnim vrhunskim oblikovanjem. Prejemniki Srebrne nagrade so izjemno briljantna in zelo ustvarjalna dela, ki ponazarjajo izjemno strokovnost, talent in bistrost svojih oblikovalcev. Od Nanpi Hardware Blagovna identiteta se pričakuje, da bo čudovito, zgledno delo, opazno profesionalno in globoko inovativno. To oblikovanje, nagrajeno s Srebrno nagrado A' Design Award, je zelo opazen, občudovan izum, ki koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Nanpi Hardware Blagovna identiteta je stvaritev, ki ji mnogi zavidajo, ki prebuja želje, prinaša pozitivna čustva in vzbuja začudenje in občudovanje.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: A minimal square and circle construct forms a symbolic gate while suggesting the letter N in the positive space. A calibrated slit reveals the letter P in the negative space, forming the Nanpi initials. The mark also reads as a target reticle, expressing focused precision. Derived from the Turner cube, it supports a 3d totem whose key views align with the 2d logo.
Dimenzije in embalaža: Scalable vector, 1 to 1 square geometry, monochrome primary with optional single spot color. Minimum reproduction size 10 mm. Clear space at least the inner circle radius on all sides. 3d version based on a cube form, suitable for metal fabrication and desktop awards. Deliverables include vector, print ready, and manufacturing files.
Oznake: Industrial identity, Precision machining, Turner cube, Geometric logo, Negative space lettering, Parametric design, Metal fabrication, City landmark, Collective trademark, Minimalism
Proizvodna tehnologija: The symbol was built from tangent geometry and tested through a two parameter matrix that generated 147 variants. Each variant was evaluated at 10 mm minimum size for legibility and balance. Vector masters and a strict grid ensure repeatability across media. A 3d model enables machining, casting, or anodized metal fabrication for awards, gifts, and landmarks.
Oblikovalski izziv: The hardest challenge was to honor Turner cube heritage while achieving a simple mark that stays clear at 10 mm. Another obstacle was embedding the letters N and P through positive and negative space without harming balance. The solution used strict tangency and calibrated gaps so 2d and 3d readings remain consistent.
Raziskave: Type of Research field study, benchmarking. Research Objectives define a symbol for Nanpi metalworking. Methodology brand prism mapping, geometric coding. Data Collection and Research Tools Used visits, interviews, sample set, parametric matrix. Participants or Experiments manufacturers, officials. Results abstract direction confirmed, 2d 3d mark validated. Insights and Impacts memory anchor improves recognition and export communication. Effect supports unified cluster branding.
Inspiracija: Nanpi County in Hebei is a dense metalworking cluster whose parts often stay hidden inside larger systems. The identity needed to show craft height at a glance and speak in a global industrial language. A Turner cube, a machining benchmark, inspired a door like mark that frames Nanpi as a gateway to the world.
Trajanje projekta: The project started in September 2025 in Nanpi County, Hebei, China and finished in January 2026 in Beijing, China.
Potek delovanja: In 2d, the mark serves as the collective trademark and anchors a modular identity system across print, signage, and digital media. In 3d, the form can be rotated so the top view reads as a Turner cube while the front view reads as the logo. This multi view consistency strengthens recognition from product markings to city landmarks and gifts.
Patenti: sxdesign
Člani ekipe: Ma Rujun
Ye Hanbo
Liu Hongxiu
Zhao Guojun
Huang Hao
Chen Xu
Dr. Zhang Rong
Zasluge za slike: sxdesign