Mirzam: Monsters Collection Čokoladna Embalaža – avtor Backbone Branding

Delo Mirzam: Monsters Collection Čokoladna Embalaža avtorja Backbone Branding je izjemno cenjeni dobitnik prestižne nagrade 2021 Zlata nagrada A' Design Award v tekmovalni kategoriji Oblikovanje embalaže.

ZlataEmbalaža· 2021

Mirzam: Monsters Collection Čokoladna Embalaža

avtor/ica: Backbone Branding

Naročnik: Backbone Branding

Dobitnik nagrade Zlata nagrada A' Design Award v kategoriji Embalaža

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Barve

Dizajn

O dizajnu Mirzam: Monsters Collection Čokoladna Embalaža

Proizvajalci čokolade iz ZAE (Dubaj) so potrebovali blagovno znamko za ročno izdelano čokolado od zrna do tablice. Od poimenovanja in identitete do dizajna izdelka in embalaže je ekipa oblikovala vsak element s fascinantno zgodbo okoli celotnega koncepta. Nastala je blagovna znamka, ki temelji na potovanjih po starem Orientu po davno pozabljenih oceanskih poteh in poteh. Potovanje iz ene države v drugo, srečanje s pošastmi in mitskimi liki. Dizajn embalaže je iluzija potovanja med mitom in resničnostjo.

Priznanje

O nagradi Zlata nagrada A' Design Award

Mirzam: Monsters Collection Čokoladna Embalaža je prejemnik Zlate nagrade A' Design Award, neizmerno prestižnega priznanja, ki se podeljuje prvovrstnim, čudovitim in izvrstnim oblikovanjem. Prejemniki Zlate nagrade so izjemno inovativne, vizionarske in bleščeče osupljive stvaritve, ki odražajo genij, modrost in mojstrstvo svojih oblikovalcev. Od Mirzam: Monsters Collection Čokoladna Embalaža se pričakuje, da bo zelo hvaljen, trende postavljajoč in monumentalen izum, ki prinaša brezprecedenčno vrednost. To oblikovanje, nagrajeno z Zlato nagrado A' Design Award, je spektakularno, spoštovano delo, ki v veliki meri koristi in premika meje umetnosti, znanosti, oblikovanja in tehnologije. Mirzam: Monsters Collection Čokoladna Embalaža ustvarja intenzivna čustva želje, prebuja strast, spodbuja ustvarjalnost in nas prevzame.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Chocolate-makers from the UAE (Dubai) contacted us to create a branding for handcrafted bean-to-bar chocolate. From the naming and identity to the product design and packaging, we designed each element with a fascinating story around the whole concept. We created the brand based on journeys through the ancient Orient along long-forgotten ocean routes and pathways. A journey from one country to another, meeting monsters and mythical characters.
Dimenzije in embalaža: Width 31 mm x Depth 1 mm x Height 61 mm
Oznake: chocolate, packaging, packaging design, fiction, monsters, sea, trade, the Orient, Arabic
Proizvodna tehnologija: The technology used for this project was making stencil-like design for the sleeve of the chocolate packaging, thus making the monsters illustrations on the actual surface of the packaging visible from the window. The material used for packaging design is paper.
Oblikovalski izziv: The project had a central goal of storytelling and conveying the message and experience to the consumer. In this case, the central challenge was telling a deep story in a complete form, which however is hard to do on a small, flat packaging. Thus, we came up with a sliding-sleeve technology that helps the storytelling process. Hence, with the monsters illustrations on the actual surface of the packaging visible from the window and the interactive sleeve unveiling a new reality,the emotional message behind the packaging is perfectly conveyed.
Raziskave: The research was a central stage when developing the project, as the team dived deep into Arabic story-telling especially connected with sea and sea trade. Thus, the naming Mirzam was developed which is the Beta star of Canis Major, the greater of Orion’s canine companions. During the era of the Spice Route, Mirzam was one of the primary stars, by which sailors would navigate. As such it is representing the romance and adventure of bygone days – an era that we celebrate at Mirzam Chocolate. Further, as a result of a research the brand concept and story was developed.
Inspiracija: The central story that inspired to design the packaging of the chocolate is the Arabic fictional story. The packaging line for Mirzam Monsters Collection is our interpretation of those tales told by the Arab merchants to scare off their competitors from entering the sea trade, about mythical monsters, who blocked their passage and tried to sink and swallow their vessel with spices.
Trajanje projekta: January-September 2015, Yerevan, Armenia
Potek delovanja: The idea was to express destruction of the myth with an interactive packaging design. On the sliding sleeve, the monsters are clearly seen, as the merchants’ stories visualization. When you remove the sleeve, you uncover a new reality – where the shine of stars and ocean planktons create an impression of the fantastic mythical beasts. This mythical journey follows you even when you unwrap the bar and see the sea wave patterns on the chocolate which sums up the Mirzam Chocolate adventure.
Patenti: Copyrights belong to Mirzam Chocolate Makers
Člani ekipe: Brand Strategist: Matt Bartelsian
Creative Director: Stepan Azaryan
Illustration: Stepan Azaryan, Anahit Margaryan, Arax Sargsyan
Designer: Stepan Azaryan
Realization: Christina Khlushyan
Account Manager: Rita Manjikian
Zasluge za slike: All Photo Credits to Bacbkone Branding