MAU Vegas 2019 Dogodek – avtor Shreya Gulati

Delo MAU Vegas 2019 Dogodek avtorja Shreya Gulati je izjemno cenjeni dobitnik prestižne nagrade 2020 Železna nagrada A' Design Award v tekmovalni kategoriji Oblikovanje oglaševanja, trženja in komunikacij.

ŽeleznaOglaševanje· 2020

MAU Vegas 2019 Dogodek

avtor/ica: Shreya Gulati

Naročnik: Houndstooth

Dobitnik nagrade Železna nagrada A' Design Award v kategoriji Oglaševanje

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Dizajn

O dizajnu MAU Vegas 2019 Dogodek

Mobile Apps Unlocked ali MAU Vegas je vodilni svetovni dogodek mobilnih aplikacij na svetu. Privabi največje znamke iz Silicijeve doline, vključno s Spotify, Tinder, Lyft, Bumble in MailChimp. Houndstooth je dobil nalogo, da konceptualizira, oblikuje in izvede celotno vizualno podobo in digitalno prisotnost celotnega dogodka za leto 2019. Ker dogodek poskuša potisniti meje v tehnološki prostor, so zasnovali sistem, ki bi to lahko predstavljal s pomočjo vizualnih vsebin in vpijanje občinstva v izkušnjo celostno.

Priznanje

O nagradi Železna nagrada A' Design Award

MAU Vegas 2019 Dogodek je prejemnik Železne nagrade A' Design Award, prestižnega priznanja, ki se podeljuje dobrim oblikovanjem, ki izpolnjujejo profesionalne in industrijske zahteve, pričakovane od dobro zasnovanih stvaritev. Prejemniki Železne nagrade kažejo veliko spretnost, visoko specializacijo, strokovno razumevanje in ustvarjalne zmožnosti svojih ustvarjalcev. Od MAU Vegas 2019 Dogodek se pričakuje, da bo visoko cenjena, občudovana in ljubljena stvaritev, ki je praktična in inovativna. To oblikovanje, nagrajeno z Železno nagrado A' Design Award, vključuje najboljše prakse panoge in ima kompetentne tehnične lastnosti, povezane s strokovnim znanjem in talentom. Zaradi svoje temeljitosti si MAU Vegas 2019 Dogodek zasluži spoštovanje in je zasnovan tako, da zagotavlja izboljšave kakovosti življenja, ki pomagajo narediti svet boljši kraj.

V ozadju dizajna

Komplet za medije

Zasluge, člani ekipe in tehnične podrobnosti, ki jih je posredoval oblikovalec.

Edinstvene lastnosti: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Oznake: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Proizvodna tehnologija: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Oblikovalski izziv: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Raziskave: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspiracija: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Trajanje projekta: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Potek delovanja: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Člani ekipe: Shyamlee Jagtap